Business Tools Perceptual Mapping


ConceptDraw PRO
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Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

The perception maps are widely used in marketing strategy and market analysis, in analytics. The perception maps are used for developing the market positioning strategy for product or service. They measure the factors that consumers use when make the purchase decisions. On the perception map the position of the product or company is displayed relative to their competition.

Sample 1. Perceptual map.

This sample shows the Perceptual map. It was created in ConceptDraw PRO diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.

Use the ready-to-use objects, templates and samples from the Matrices Solution for ConceptDraw PRO to create your own Perceptual maps of any complexity quick and easy.

The Perceptual maps created with ConceptDraw PRO are vector graphic documents and are available for reviewing, modifying, and converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio XML).













Use Product:

  • Marketing Diagrams Software
  • Marketing Charts Software
  • Over 2 000 vector stencils
  • Export to vector graphics files

Use Solution:

  • Ansoff Matrix
  • BCG Matrix
  • Competitive Strategies Matrix
  • Customer Types Matrix
  • Deployment Chart
  • Feature Comparison Chart
  • Flow Process Chart
  • Porter's Value Chain Diagram
  • Positioning Map
  • Select Quality Function Deployment Matrix


See Also Samples:

Compatibility: Apple® OS X 10.10 or later
Microsoft® Windows® 7/8.1/10

Price: ConceptDraw PRO US$199
 
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