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Business Tools Perceptual Mapping

Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

The perception maps are widely used in marketing strategy and market analysis, in analytics. The perception maps are used for developing the market positioning strategy for product or service. They measure the factors that consumers use when make the purchase decisions. On the perception map the position of the product or company is displayed relative to their competition.

Perceptual map

Sample 1. Perceptual map.

This sample shows the Perceptual map. It was created in ConceptDraw PRO diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park.

Use the ready-to-use objects, templates and samples from the Matrices Solution for ConceptDraw PRO to create your own Perceptual maps of any complexity quick and easy.

The Perceptual maps created with ConceptDraw PRO are vector graphic documents and are available for reviewing, modifying, and converting to a variety of formats (image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash or MS Visio).







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TEN RELATED HOW TO's:

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw PRO diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.BCG
Picture: BCG Matrix
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Business Processes

The most worked out and commonly used methodology of business processes description is IDEF methodology. Besides business processes it allows to describe functional blocks, for example production and marketing. ConceptDraw lets creation of business processes description using IDEF0 and IDEF2 methods.IDEF0 application development process description example
Picture: Business Processes
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What is SWOT Analysis in Marketing

From all the auxiliary business process tools, SWOT analysis always remains in the top place. It is difficult to answer what SWOT Analysis is in marketing in several paragraphs. This is a very powerful tool to understand all the circumstance of your business, it is important part of small business project management. This SWOT analysis was carried out to discover strengths and weaknesses of the marketing strategy, as well as identify its opportunities. This SWOT diagram (matrix) was drawn in Conceptdraw PRO using its SWOT and TOWS Diagrams solution. Investigations of all constituents of a certain case will assist in considering strategy statements and during and making a decision. The SWOT analysis is the good tool for specifying marketing objectives discovering external and internal influences on accomplishing marketing objectives, this is critical tool for small business project management. ConceptDraw Office suite delivers SWOT diagram samples and tools in illustrative part of marketing project management software and project report software.Marketing SWOT analysis  - Coffee company
Picture: What is SWOT Analysis in Marketing

Swot Analysis Examples for Mac OSX

SWOT analysis makes it possible to form a strategy for a company and takes into account its characteristics. To understand the idea, you can view Swot Analysis Examples for Mac OS X and see how this tool can transform the business strategy. The main point is to adapt to the environment, or to try to influence on it. This matrix of was designed to assist business manager in conducting of SWOT analysis. It will help to determine the position business takes regarding competitors and perspective of the further development. The factors of SWOT are depicted as bubbles on a chart. The coordinate axes are size (X) and importance (Y). The each bubble's diameter shows the strategic influence of the particular SWOT factors. Moreover, the ConceptDraw solution for SWOT Analysis provides the samples of SWOT Analysis matrices Examples for Apple OS X.SWOT analysis positioning matrix template
Picture: Swot Analysis Examples for Mac OSX

Positioning Map

ConceptDraw PRO is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.Positioning Map
Picture: Positioning Map
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Ansoff Matrix

ConceptDraw PRO software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.Ansoff Matrix
Picture: Ansoff Matrix
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How to Make SWOT Analysis in a Word Document

SWOT analysis is an effective method of business planning, the question is how to do it. The most obvious way is to make a SWOT analysis in a Word document, which is not very convenient. Luckily, you can use software like ConceptDraw PRO that has features and templates made especially for SWOT analyzing. A SWOT Analysis is a manager's means of the strategic planning. It is used to define and classify considerable internal moments (strengths and weaknesses) and external forces (opportunities and threats) a business faces. You can use ConceptDraw MINDMAP to determine and organize factors utilized for SWOT analysis, and represent them in the SWOT matrix using ConceptDraw PRO. Using mind maps empowers you to explore and rank a lot of data engaged for SWOT analysis as well as recognize the relations between various pieces of information.How to Make SWOT Analysis in a Word Document
Picture: How to Make SWOT Analysis in a Word Document
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SWOT Matrix Template

The strategic balance is a combination of factors that can both positively and negatively affect the activity of the company. To know the factors that influence the organization success, managers should use SWOT matrix template that will define the potential inner strengths and weaknesses and potential external opportunities and threats. This matrix does not contain a ready solution, but allows to streamline all the available information. This is a handy template of a SWOT matrix. It can serves as a visual guide for management students. To simplify the task, on the left and on the right we have added hints with examples of external and internal factors. This template one can found among numerous templates of SWOT and TOWS matrices that are included in the the eponymous solution by ConceptDraw Solution Park.SWOT Analysis Matrix Template
Picture: SWOT Matrix Template

SWOT Analysis Solution - Strategy Tools

If you have doubts about some situation, there are tools that might help you. First used in the Stanford Research Institute in the 60s, SWOT analysis is a great solution and if you need to build a strategy, this tool is very effective. As a result, you will get the clear idea of all the opportunities and threats you might face. This matrix was build for a TOWS analysis performance. A TOWS analysis includes the same process of listing strengths, weaknesses, opportunities and threats as a SWOT analysis. But, unlike SWOT, TOWS analysis primarily takes into account threats and opportunities and then at least - weaknesses and strengths. This is also a is a strategic planning tool. Beyond making a matrix, the strategy manager should investigate ways the organization can take edge of opportunities and reduce threats by turning to advantage strengths and weaknesses. Making SWOT and TOWS analysis uses the same approach and outputs close results. ConceptDraw SWOT and TOWS Matrix Diagrams solution supplies templates of matrices, that help to list clearly the constituents of SWOT and TOWS analysis.TOWS analysis matrix instructional sample
Picture: SWOT Analysis Solution - Strategy Tools

Process Flowchart

When trying to figure out the nature of the problems occurring within a project, there are many ways to develop such understanding. One of the most common ways to document processes for further improvement is to draw a process flowchart, which depicts the activities of the process arranged in sequential order — this is business process management. ConceptDraw PRO is business process mapping software with impressive range of productivity features for business process management and classic project management. This business process management software is helpful for many purposes from different payment processes, or manufacturing processes to chemical processes. Business process mapping flowcharts helps clarify the actual workflow of different people engaged in the same process. This samples were made with ConceptDraw PRO — business process mapping software for flowcharting and used as classic visio alternative because its briefly named "visio for mac" and for windows, this sort of software named the business process management tools. This flowchart diagram shows a process flow of project management. The diagram that is presented here depicts the project life cycle that is basic for the most of project management methods. Breaking a project into phases allows to track it in the proper manner. Through separation on phases, the total workflow of a project is divided into some foreseeable components, thus making it easier to follow the project status. A project life cycle commonly includes: initiation, definition, design, development and implementation phases. Distinguished method to show parallel and interdependent processes, as well as project life cycle relationships. A flowchart diagram is often used as visual guide to project. For instance, it used by marketing project management software for visualizing stages of marketing activities or as project management workflow tools. Created with ConceptDraw PRO — business process mapping software which is flowcharting visio alternative or shortly its visio for mac, this sort of software platform often named the business process management tools.business process flowcharts, flowchart symbols, process flow diagram, workflow diagram, flowchart maker
Picture: Process Flowchart
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