Example 1. SWOT Analysis - Athletic Shoe Company
SWOT analysis is a method of strategic planning which identifies the factors internal and external environment of the firm and divides them into 4 categories:
- Strengths are company's resources and capabilities that can be used as a basis for developing a competitive advantage.
- Weaknesses are the competitive capabilities absence may be viewed as a weakness.
- Opportunities are the external environment may reveal certain new opportunities for profit and growth.
- Threats are changes in the external environmental also may present threats to the firm.

Example 2. SWOT Analysis
The SWOT and TOWS Matrix Diagrams Solution contains easy-to-use templates, samples and examples that help identify Strengths, Weaknesses, Opportunities, and Threats using ConceptDraw DIAGRAM software.
Use SWOT and TOWS analysis to plan strategic actions for your company, department, team, project, process, marketing campaign, or even self-improvement with help of ConceptDraw DIAGRAM

Example 3. SWOT Analysis Positioning Matrix
The samples you see on this page were created in ConceptDraw DIAGRAM using the tools of SWOT and TOWS Matrix Diagrams Solution. These TOWS matrices successfully demonstrate solution's capabilities and professional results you can achieve. An experienced user spent 10 minutes creating every of these samples.
All source documents are vector graphic documents. They are available for reviewing, modifying, or converting to a variety of formats (PDF file, MS PowerPoint, MS Visio, and many other graphic formats) from the ConceptDraw STORE. The SWOT and TOWS Matrix Diagrams Solution is available for all ConceptDraw DIAGRAM or later users.
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When strategy manager deals with planning a strategy statements for the some upcoming period commonly he use a SWOT matrix to analyse. Filling the four sectioned matrix, helps manager to determine what external and internal factors are influenced on the company's position at the market. And where hidden potential opportunities and threats. Using mind map, made in ConceptDraw MINDMAP it is easy to capture all factors of influence. The next stage is turn a mind map into SWOT matrix with just one click by using the ConceptDraw solution for SWOT and TOWS diagrams.
Picture: SWOT analysis Software & Template for Macintosh and Windows
ConceptDraw gives the ability to draw simple diagrams like flowcharts, block diagrams, bar charts, histograms, pie charts, divided bar diagrams, line graphs, area charts, scatter plots, circular arrows diagrams, Venn diagrams, bubble diagrams, concept maps, and others.
Picture: Simple Drawing Applications for Mac
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From all the auxiliary business process tools, SWOT analysis always remains in the top place. It is difficult to answer what SWOT Analysis is in marketing in several paragraphs. This is a very powerful tool to understand all the circumstance of your business, it is important part of small business project management.
This SWOT analysis was carried out to discover strengths and weaknesses of the marketing strategy, as well as identify its opportunities. This SWOT diagram (matrix) was drawn in Conceptdraw DIAGRAM using its SWOT and TOWS Diagrams solution. Investigations of all constituents of a certain case will assist in considering strategy statements and during and making a decision. The SWOT analysis is the good tool for specifying marketing objectives discovering external and internal influences on accomplishing marketing objectives, this is critical tool for small business project management. ConceptDraw Office suite delivers SWOT diagram samples and tools in illustrative part of marketing project management software and project report software.
Picture: What is SWOT Analysis in Marketing
Every good manager has to predict different situations that might occur in any process. If only every of them Swot Analysis Examples at that time, I could have succeeded in my career. Unfortunately I didn't have any notion about it.
This is a sample of SWOT diagram. This is also a mean of marketing strategy elaboration. Before as filling this table, marketing manager has to investigate both external and internal factors. The effective SWOT analysis helps to gain benefits from opportunities and decrease threats by conversion of strengths and weaknesses into advantage. The SWOT and TOWS Analysis solution to ConceptDraw offers a number of template matrices for SWOT, designed to support a marketing strategy development process.
Picture: Swot Analysis Examples
It’s obvious that a good manager detects threats just in time to prevent a company crisis. If you had ever asked about what SWOT analysis is, then you must have interest in business strategies. After you build a SWOT matrix, you’ll see the pros and cons of your strategy.
The method of SWOT analysis is used in strategy management. It helps to estimate the Strengths, Weaknesses, Opportunities, and Threats generated during an activity of particular business. A SWOT matrix can be build for companies, products, or individuals. Using SWOT analysis means to state business goals and to determine factors, both the internal and external that are good and bad to reach the business goals. The capabilities of ConceptDraw MINDMAP and ConceptDraw DIAGRAM software help professional to carry out SWOT analysis with maximum effectiveness.
Picture: What is SWOT Analysis?
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.
Picture: Competitor Analysis
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If you have your own business, you shouldn’t be afraid to use different management techniques. It also should be mentioned that SWOT analysis tool for small business is just as useful as for an transatlantic corporation. If you want to see whether you company is able to compete on the market, SWOT analysis is a great solution.
The following drawing illustrates the simple template, created for providing SWOT analysis. You can use it for your management courses as a tutorial for SWOT analysis. The tips, added to each section of a matrix are intended to help you to fill them with the information of the strengths and weaknesses of your training case, and do not forget, at the same time, about opportunities and threats. This template is one of a set of templates of SWOT matrices that can be found in the the ConceptDraw SWOT and TOWS diagrams solution. This solution used as part of simple project management software in ConceptDraw Office as advertising agency software or marketing management software.
Picture: SWOT Analysis Tool for Small Business
The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.
Picture: BCG Matrix
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ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.
Picture: Positioning Map
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As restaurant industry is growing rapidly nowadays, researches show that almost half of the adults have worked in a restaurant or a cafe. Moreover, many of them dream to start their own someday. Unfortunately, it takes a lot of time to write a business plan and to find a great location, although some know how to create a restaurant floor plan in minutes or how to plan budget effortlessly. Hiring employees can also cause a lot of headache, but this is crucial for further success, because every guest comes to restaurant for a good service and delicious food. It is also worth noting that restaurant concept is also important, because it defines target audience and influences the menu.
This diagram represents the floor plan of an ongoing sports-theme establishment - restaurant, cafe, or other food service. A number of widescreen monitors installed along the perimeter provide visitors the opportunity to follow the course of a match from anywhere in the dining room of restaurant or cafe. The most of sports fans believe that food and alcohol is a big part of any sports show. That is why the dining room takes the most space - almost 60% of the total establishment space. Nearly all sports fans consume beverages while watching sports - beer, soda or water at least. Thus, the restaurant floor plan designers added a large lavatory there. Moreover, project developers considered unnecessary the gender division of such delicate place - perhaps they guess that only men are watching football, or believe that alcohol will eliminate the most of gender differences.
Picture: How To Create Restaurant Floor Plan in Minutes
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