What is SWOT Analysis?

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The SWOT analysis helps in matching the company resources and capabilities information of the competitive environment in which it operates. The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes.

  • Strengths: A firm's strengths are its resources and capabilities that can be used as a basis for developing a competitive advantage.
  • Weaknesses: The absence of certain strengths may be viewed as a weakness.
  • Opportunities: The external environmental analysis may reveal certain new opportunities for profit and growth.
  • Threats: Changes in the external environmental also may present threats to the firm.

Sample 1. SWOT analysis matrix diagram - instructional sample.

SWOT analysis (SWOT Matrix) is a structured planning method used to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project or in a business venture. A SWOT analysis can be carried out for a product, place, industry or person. It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favorable and unfavorable to achieving that objective. [SWOT analysis. Wikipedia]

See also:

Marketing — Matrices
  • Marketing positioning matrix - Product positioning map
  • Product-market matrix - Ansoff matrix
  • BCG matrix - Boston growth-share matrix
  • Feature comparison chart - Digital scouting cameras
  • Marketing matrix diagram - Competitive strategies
  • Marketing matrix diagram - Porters value chain
Marketing — Mind Maps
  • Marketing mindmap - Marketing research project
  • Marketing mind map - Strategic accomplishment mapping
  • Twitter Compaign for New Software Product
  • Marketing mind map - Sales Call

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Required Solutions:
  • Situation analysis
  • Develop strategies
  • Develop plans to achieve some objective
  • Helps to see the whole situation
  • Possible scenarios of further activity
  • SWOT matrix
  • TOWS matrix
  • OWS matrix
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Compatibility: Apple® OS X 10.10 or later
Microsoft® Windows® 7/8.1/10

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