What is SWOT Analysis in Marketing

A SWOT analysis provides professionals to identify the positives and negatives in the organization and in the external environment. Developing a full awareness of your situation can help with both strategic planning and decision-making. The SWOT and TOWS method was developed for business and industry. It involves specifying the objective of the project and identifying the internal and external causes for the accomplishing project goals.

The ConceptDraw PRO and MINDMAP software allow professional to make well-designed SWOT matrix in minutes. The SWOT Analysis solution includes the SWOT matrix samples, and templates that allow users create own SWOT diagram.

Sample 1. SWOT analysis in marketing - Coffee company.

This diagram illustrates usage of SWOT analysis in marketing.

Using ConceptDraw MINDMAP enhanced with SWOT Analysis solution you can create SWOT and TOWS mindmaps by simply filling in templates. Then you can generate SWOT and TOWS matrices in ConceptDraw PRO diagramming software from the mindmaps in ConceptDraw MINDMAP in one click.





See also:


Marketing — Matrices
  • Marketing positioning matrix - Product positioning map
  • Product-market matrix - Ansoff matrix
  • BCG matrix - Boston growth-share matrix
  • Feature comparison chart - Digital scouting cameras
  • Marketing matrix diagram - Competitive strategies
  • Marketing matrix diagram - Porters value chain
Marketing — Mind Maps
  • Marketing mindmap - Marketing research project
  • Marketing mind map - Strategic accomplishment mapping
  • Twitter Compaign for New Software Product
  • Marketing mind map - Sales Call



Required Solutions:
  • Situation analysis
  • Develop strategies
  • Develop plans to achieve some objective
  • Helps to see the whole situation
  • Possible scenarios of further activity
  • SWOT matrix
  • TOWS matrix
  • OWS matrix
Useful Solutions:
  • Conference call via SKYPE®
  • Deliver presentation via Skype®
  • Create mindmap of MS PowerPoint® presentation
  • Generate mindmap view of an existing MS PowerPoint® presentation
  • Create MS PowerPoint® presentation from an existing mindmap
  • MindJet Mindmanager® - Import/Export
  • FreeMind® - Import/Export
  • X-Mind® - Import/Export
  • ...and major mindmapping tools
  • MS Word® - Import/Export
  • Content outline
  • Pictures
 
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