SWOT Analysis Marketing Tool: A Comprehensive Guide

Using mind mapping to define Strengths, Weaknesses/Limitations, Opportunities, and Threats is a natural fit. SWOT mind maps quickly capture your ideas, and allow you to add and subtract easily, ensuring you don’t overlook any important items.

SWOT Analysis Software: Comprehensive Guide

SWOT analysis is a powerful tool that helps the business professionals to identify the positives and negatives within an organization and in an external environment. TOWS is a variation of SWOT analysis, more focused on external factors and action planning. The correct and full awareness of the situation is important for strategic planning, as well as for decision making and coordination the company's resources and information capabilities of the competitive environment. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT Analysis software and provides a lot of advantages. First of all note the set of ready-made templates that help to identify the Strengths, Weaknesses, Opportunities, and Threats the most quickly and effectively, and the choice of outputs to present the analysis results as SWOT or TOWS matrix. The well-designed SWOT matrix samples and examples included to SWOT and TOWS Matrix Diagrams solution illustrate the results you can achieve using it and also can be used as a good start for your own matrices.

SWOT Analysis

The success of the company depends on how successfully it is able to react on different outside influences. When analyzing the external situation, it is necessary to identify the factors most significant on a specified period of time. An interrelated consideration of these factors with the company's possibilities allows to solve effectively appearing problems. One of the most common methods of assessment together internal and external factors influencing the company's development is a SWOT analysis. SWOT analysis (acronym composed of the first letters of the words: strength, weakness, opportunities, threats) is one of the most common and effective types of analysis in marketing and marketing researches. It allows to identify and structure the strengths and weaknesses of an enterprise, as well as potential opportunities and threats of the market, to make conclusion in which direction a given organization needs to develop its business and to formulate the organization's strategy. Use the ConceptDraw MINDMAP software and offered SWOT analysis templates for easy holding SWOT analysis for your company. This Mind Map displays the SWOT analysis for a company and variety of performance measures that influence its work.

SWOT Analysis

When starting a new business project or business venture and making the strategic decisions, you need to attach all strengths, utilize all opportunities to eliminate weaknesses and to avoid potential threats. All these actions look like hard, but it is not so when is applied a SWOT Analysis method. The main goal of this method is to help develop a strong business strategy, its major tools are SWOT Matrix and SWOT Mind Map that help you define the internal strengths and weaknesses, and also external opportunities and threats that you may face. The Mind Map is a unique visual tool, which lets you see immediately the key points and gaps, and to establish the links between seemingly unrelated information. ConceptDraw MINDMAP software is effective to save your time and efforts when carrying out a SWOT Analysis. The SWOT and TOWS Matrix Diagrams solution, that is available from ConceptDraw Solution Park, contains easy-to-use Mind Map templates to help you identify the Strengths, Weaknesses, Opportunities, and Threats, and represent the SWOT analysis results on the professionally-looking Mind Map.

Fault Tree Analysis Software

ConceptDraw DIAGRAM extended with Fault Tree Analysis Diagrams Solution from the Industrial Engineering Area of ConceptDraw Solution Park is the best Fault Tree Analysis Software. First of all, Fault Tree Analysis Diagrams Solution provides a set of samples which are the good examples of easy drawing professional looking Fault Tree Analysis Diagrams.

Business - Design Elements

Choose which of business design elements you love best. Design your own style with Business and Finance Solutions from ConceptDraw DIAGRAM. We created a full set of elements, business samples, templates and libraries with vector clip art for drawing the Business Illustrations. Mark your report or presentation, pay an attention of audience on your drawings with vector business design elements.

SWOT Matrix Software

The SWOT Analysis solution from the Management area of ConceptDraw Solution Park contains set of examples, templates and vector design elements of SWOT and TOWS matrices. It helps you to quickly draw SWOT and TOWS analysis matrix diagrams using the best SWOT matrix software ConceptDraw DIAGRAM.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

Organigrams with ConceptDraw DIAGRAM

ConceptDraw - Organigram software allows quickly create Organigrams and much more. ConceptDraw DIAGRAM is an ideal tool for Administrative staff to clearly demonstrate the company orgchart professional.

SWOT analysis matrix diagram templates

SWOT analysis or SWOT Matrix is a structured method of the planning which is used to evaluate the S - Strengths, W - Weaknesses, O - Opportunities, and T - Threats involved in a business project or commercial venture. It was introduced at 1960s as a tool for learning the internal capabilities of large companies. A SWOT analysis includes the indication of the project's goal, specification the critical factors (internal and external) that influence on the achievement of company's business goal, that are conducive or adverse for this. SWOT analysis is effective way to successful business, to win in rivalry with competitors and become the best on your market. SWOT Analysis solution from Management area of ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT and TOWS analysis software. It contains a lot of vector design elements of SWOT and TOWS matrices, numerous examples and templates. The predesigned SWOT example or template is a fastest way of drawing professional-looking SWOT Matrix and presenting analysis results in just one click.

TOWS Matrix

TOWS Matrix is an effective tool which allows to analize the external opportunities and threats by means of analyzing the internal strengths and weaknesses of a company. ConceptDraw DIAGRAM diagramming and vector drawing software extended with SWOT and TOWS Matrix Diagrams Solution from the Management Area will help design TOWS Matrix for your company without efforts.

Business Structure

Each business is created, exists and develops according to its type of business structure. Creating new business or developing existing, you may need a powerful software for representing its business structure. In this case ConceptDraw DIAGRAM diagramming and vector drawing software extended with 25 Typical Orgcharts solution from the Management area is exactly what you need.

How to Make SWOT Analysis in a Word Document

A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw DIAGRAM , which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw DIAGRAM using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw DIAGRAM and lets you efficiently collaborate even with people who maybe don't have this software.

SWOT Template

The SWOT and TOWS Matrix Diagrams solution from the ConceptDraw Solution Park gives a simple visual support for all steps of a SWOT analysis process, which is a popular strategic planning method used to evaluate the Strengths, Weaknesses, as well as Opportunities and Threats facing a project. Strengths are the project's characteristics giving it the advantages over the others, weaknesses are the characteristics placing the team at the disadvantage relatively to others, opportunities are the elements that the project can exploit to its advantage and threats are the elements that can cause the troubles. The results of a correctly performed SWOT analysis help to achieve effectively the main objective. The SWOT templates included to SWOT and TOWS Matrix Diagrams solution for ConceptDraw DIAGRAM isually support the identifying of internal and external factors that are favorable or unfavorable. Making the SWOT analysis and completing the SWOT Matrix by simple filling a SWOT template, you can then export it to large variety of available formats: PowerPoint presentation, PDF, image files, and others.