Digital Media Marketing
Digital media marketing, also called digital marketing, online marketing or internet advertising, is a type of marketing realized by means of digital technologies, the Internet, and online communication. It has a large value today because of the widespread of the Internet, online companies, advertising and promotion on the Internet. Digital marketing is a modern way to connect with an audience and influence potential customers. It allows introducing your company or brand to people and turning these people into customers. Digital marketing helps to advertise your products or services, capture the attention and convince the audience to make a purchase, to tell about news in your company, new products, and more. It perfectly suits both B2B and B2C companies and provides great results at the systematic integrated approach.
Digital marketing includes a variety of online activities including advertising on websites and in applications, in social media, text and multimedia messages on sites and in blogs. It involves contextual advertising, email marketing, pay-per-click advertising, and more. Each company can use different digital marketing ways within its marketing strategy, share online content on different platforms to capture a wider potential audience. However, some companies focus only on one platform.
One of the powerful tools in digital media and marketing is search engine optimization (SEO). These are the ways of optimizing web pages, making texts attractive to search engines in order to achieve a high ranking. As a part of SEO optimization, it is effective to pay attention to the quality of content, use of keywords and phrases making possible to find your website via search engines. The number and quality of inbound links, mobile friendliness, level of user engagement also matter. Analyze your online activity, monitor your page's performance, and make adjustments accordingly. The companies providing strong and valuable content, successfully attract a target audience and effectively convert potential audience into real customers.
Social media marketing also matters. The popular platforms for social media marketing are Instagram, Facebook, Twitter, LinkedIn, YouTube, and more others. They are a way of getting attention for a brand, engaging people in discussion online, they allow driving traffic and increasing brand awareness. Often digital marketing has a goal of audience extension and starts with a dialogue with the audience, not by direct purchase.
Example 1. Digital Media Marketing
Native advertising tools are also popular in digital marketing. They allow advertising of your products but in a disguised form. It is less obtrusive than traditional advertising. In this case, the advertising is mixed with surrounding content and people can't identify it immediately as advertising. It is effective because today many consumers refer negatively to the advertisement in a traditional view and abstract it. In the case of native advertising, people first face some entertainment and only then promotions and advertising.
Digital marketing reaches a broad audience over a whole world, allows growing your business's market. Besides it is a cost-effective way, it offers flexibility with contacting customers in real-time, simple monitoring results of the marketing activity, and many more advantages. It allows your customers to take action immediately after viewing your content or special offer and creates your company's growth. With digital marketing, results monitoring is really simple. Digital marketing software and platforms automatically track the number of visits to your home page, direct purchases, etc.
Succeed in advertising and promotion your company, and explain the basis of digital media marketing in a visual way easily by means of ConceptDraw DIAGRAM tools. Being extended with the Mass Media Infographics solution, it is exactly what you need to design professional-looking materials and content for websites, social media pages, and many more.
Example 2. Mass Media Library Design Elements
Today digital marketing is one of the main focuses of the marketing and promotion strategy of any business. It helps to keep in permanent contact with your customers and partners, track customers' needs, desires, and reviews. Taking them into account you grow and develop your business. Moreover, digital marketing provides a high level of personalization.
Digital marketing includes your company's website and graphical content on it (images, illustrations, infographics, photos, video), logo, blog posts, social media pages, reviews, etc. The best content can be designed by means of vector design icons and clipart offered by 7 libraries of ConceptDraw's Mass Media Infographics solution.
Example 3. Mass Media Infographics — Value Chain of the Media Industry
The infographics you see on this page were created in ConceptDraw DIAGRAM software using the Mass Media Infographics Solution and included pre-made pictograms. They successfully demonstrate the solution's capabilities and professional results you can achieve. An experienced user spent 10-15 minutes creating each of these samples.
Use the powerful tools of the Mass Media Infographics Solution for ConceptDraw DIAGRAM software to create your own infographics and diagrams of any complexity fast and easy, and then successfully use them in your work activity.
All source documents are vector graphic documents. They are available for reviewing, modifying, or converting to a variety of formats (PDF file, MS PowerPoint, MS Visio, and many more graphic formats) from the ConceptDraw STORE. The Mass Media Infographics Solution is available for all ConceptDraw DIAGRAM users.