Marketing Sales Funnel Examples

In order to boost your marketing results and so to increase the sales, the ConceptDraw DIAGRAM diagramming and vector drawing software can be used. The last-mentioned tool was developed especially for business specialists who seek for the right application to use in their field, including marketing. Having the Funnel Diagrams solution to use while working in the ConceptDraw DIAGRAM application may simplify your tasks of creating the professionally-looking marketing and sales funnel diagrams, such as the purchase ones.

A purchase funnel may be also known to be called as a purchasing funnel. Being one of the customer-focused marketing models, it represents the customer journey towards the purchase of a service or product, being offered in 1898. That year E. St. Elmo Lewis developed a model which mapped a theoretical customer journey from the moment some product or brand attracted consumer attention to the point of action or purchase, referring to the AIDA-model: an acronym for Awareness, Interest, Desire, and Action.

The mentioned staged process can be summarized the following way:

• Awareness takes place when the customer is aware of the existence of a product or service
• Interest means an interest in a product group
• Desire means aspiring to some particular product or brand
• Action is what needs to be done in a way of taking the next step towards purchasing some particular product

The Purchase Funnel can also go under the following names as “marketing funnel,” “sales funnel,” "conversion funnel" or “customer funnel.” Such association of this funnel model with the AIDA concept was first proposed by William W. Townsend in Bond Salesmanship in 1924.

Marketing Sales Funnel Examples in ConceptDraw DIAGRAM

This model has been modified by academics and marketing consultants in order to cater to the modern customer. Nowadays it is referred to be called as the buying funnel and the purchase funnel in marketing. The modern business-to-business purchase funnel is known to be having more stages, considering the repurchase intent and taking into consideration the changes in consumer purchase behaviour as well as new technologies.

The “buying” or the “marketing”, or the “sales” funnel has been validated in many different domains, including keyword advertising, lead generation, and searching. It also modified to include the previously unconsidered metrics and steps (e.g., internet impressions and outbound sales).

The purchase funnel concept is widely used in marketing for guiding the promotional campaigns. It may be used for targeting different stages of the customer journey as well as a basis for lead management campaigns and customer relationship management programs.

Being similar to a “conversion funnel” or a “purchase funnel”, it is a technical term that is used in e-commerce operations for describing the track some consumer takes through a search system or an Internet advertising. The goal is to navigate an e-commerce website in order to convert it to a sale. If there is any need for making the marketing or a sales funnel diagram, as well as any other funnel diagram, the ConceptDraw DIAGRAM diagramming and drawing software may be used.

The last-mentioned tool was recently extended with the Funnel Diagrams solution offering all the ConceptDraw DIAGRAM users the useful tools for completing their drawings as well as for making them from a scratch adding the pre-made design elements too. The funnel-related design elements can be found in the Funnel Diagrams solution and used by any ConceptDraw DIAGRAM user, making it possible to complete the task of drawing within only a few minutes.

Funnel Design Elements

Using the pre-made examples of the funnel diagrams, including the marketing and sales ones, from the Funnel Diagrams solution may lead to getting the smart and the professionally-looking result. Thus, having the “Sales Funnel” example of the horizontal funnel chart may lead to creating a unique diagram based on this template.

This particular funnel diagram sample depicts seven stages of the Sales Funnel which may be also known as the “purchase”, “marketing” or “customer funnel”. The stages are Leads, Initial communication, Customer evaluation, Negotiation, Purchase order received stage, Delivery and, eventually, a Payment one. The Sales Funnel is one of the main business tools used for any business as well as any businessmen. Being a perfect way for demonstrating and observing the stages of movement some customer to the main goal, such as to the purchase of a product or a service of the desired brand, it begins from the product proposal and the first contact with it.

The properly created Sales Funnel Diagrams can help any ConceptDraw DIAGRAM user’s business to operate in an efficient way, increasing the sales volume of the products or services and so to raise more profit. Also, the proper application of the Sales Funnel allows affecting on the potential consumers unobtrusively and delicately, adapting to their needs. Design your efficiently working Sales Funnel Diagrams with ConceptDraw DIAGRAM diagramming and drawing software as well as with its extension — the Funnel Diagrams solution.