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ConceptDraw
DIAGRAM 18

Matrices

One can basically determine a Marketing Matrix as a two-dimensional space chart which represents the progress in meeting pivotal customers' needs.

As a matter of fact, a Marketing Matrix serves a purpose of being a perceptual map. In order to realize how to display a market more vividly, you can read more information on the difference between using a marketing matrix and multi-dimensional snake plots.

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices:

  • Ansoff Matrix
  • BCG Matrix
  • Deployment Chart
  • Feature Comparison Chart
  • Competitive Strategies Matrix
  • Flow Process Chart
  • Porter's Value Chain Diagram
  • Positioning Map, and many others.
Matrices *

Example 1. Matrices - Customer Types Matrix

Matrices Solution provides the full set of useful tools - Matrices library with large number of ready-to-use vector objects, and collection of predesigned samples and templates.

All these templates are available from ConceptDraw STORE. Various types of matrices can be easily designed on their base.

Matrices - Flow Process Chart

Example 2. Matrices - Flow Process Chart

The following features make ConceptDraw DIAGRAM the best Matrices Design Software:

  1. You don't need to be an artist to draw professional looking matrices in a few minutes.
  2. Large quantity of ready-to-use vector objects makes your drawing matrices quick and easy.
  3. Great number of predesigned templates and samples give you the good start for your own matrices.
  4. ConceptDraw DIAGRAM provides you the possibility to use the grid, rules and guides. You can easily rotate, group, align, arrange the objects, use different fonts and colors to make your diagram exceptionally looking.
  5. All ConceptDraw DIAGRAM documents are vector graphic files and are available for reviewing, modifying, and converting to a variety of formats: image, HTML, PDF file, MS PowerPoint Presentation, Adobe Flash, MS Visio.
  6. Using ConceptDraw STORE you can navigate through ConceptDraw Solution Park, managing downloads and updates. You can access libraries, templates and samples directly from the ConceptDraw STORE.
  7. If you have any questions, our free of charge support is always ready to come to your aid.






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DIAGRAM 18