Marketing Research Project

Mind map that organizes tasks, resources, outcomes and people for a marketing research project.

Example 1. Marketing Research Project

Export to Outline

Marketing research project
• Project tasks
  • Collection of information
    • Desk research
      • Economical factors
      • Political factors
      • Industrial profile
      • Demographics
    • Field research
      • Questionnaire
      • Interview
  • Writing a research report
    • Background
    • Scope
    • Project objectives
    • Methodology
    • Main findings
    • Summary of the findings and conclusions
    • Recommendations
    • Appendix
• Outcomes
  • New product launched
  • Research Objectives
    • Market Size
    • Market Segmentation
    • Trends
    • Distribution structure
    • Competitive data
    • Regulations and Legislation
    • Subtopic
• Resources
  • Budjet
  • Information
  • Ideas
• People
  • Nick
  • Alice
  • Bob
  • Tom
  • Lucie



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