Sales Plan
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Mind map that organizes targets and goals of a sales plan.
Example 1. Sales Plan
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Sales Plan
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Existing Customer Business Strategies and Tactics
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Create a touch-point program.
- Take at least three existing customers to lunch each month and invite a new prospect to join us.
- Create some sort of Web-based seminar series for my existing customers.
- Create a user-group within my existing customer base.
- Create a noteworthy monthly newsletter.
- Contact each of my existing customers no less than once per month with a new idea they cannot get from anyone else.
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Prospect within my existing customer base.
- Personally meet the top executive at each of my existing customers' businesses.
- Ask each of my existing customer contacts to introduce me to one other person within theirorganization.
- Knock on no less than three new doors, departments and divisions within each of my existing customers' businesses.
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Create a touch-point program.
- Don't forget to calculate your ratio!
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New Business Acquisition Strategies and Tactics
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Exceed my quota.
- Make no less than five presentations each week.
- Create no less than 10 proposals each week.
- Make no less than 20 face-to-face contacts with new prospects each week.
- Make no less than 50 cold calls of introduction to new prospects each week.
- Send no less than 50 letters of introduction to new prospects each week.
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Increase awareness in the marketplace of my products, services and solutions.
- On a regular basis, contribute articles and white papers that address the interests and concerns of this population.
- Purchase the mailing list of these associations and organisations and send either a postcard or a letter of introduction.
- Attend any and all trade shows and conventions that my best prospects and customers attend.
- Join and participate in no less than three professional associations and organisations that my best prospects and customers belong to.
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Increase awareness in the community of my products, services and solutions.
- Join and participate in no less than three networking groups, such as Le Tip or Business Networking International.
- Volunteer my time at three non-profit organisations.
- Volunteer to speak at no less than 12 various organisations in my territory that have an interest in my product, service and solutions.
- Attend all Chamber of Commerce networking events.
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Obtain referrals from all my new customers.
- Within 30 days of delivering my product, service or solution, I will ask each of my new customers for at least three names and phone numbers of someone they personally know who may have a use for my products, services and solutions.
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Exceed my quota.
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