Purchase Funnel Diagram
Top brand model pyramid diagram
Nowadays, it is also very popular to make the top brand model pyramid diagrams, which can be illustrated in order to show the brand’s special features. To be more clear, it is fair to mention what actually a brand is. Thus, a brand is a name, symbol, term, design or other feature, with the help of which it is easier to distinguish an organization or product from the competitors, so it is clear that some product or service can be offered by a particular company. Brands can be used in many different kinds of business activity, including advertising and marketing.
“Branding” itself is a set of both communication and marketing methods that help distinguish some product of a company or a company itself from its competitors. The key components, forming a brand's toolbox include a brand communication with the aid of trademarks and logos, brand awareness, brand’s identity, loyalty and many different branding strategies, which all belong to the classification of management known as “brand management”.
Brand awareness is also known as a “brand recognition” and it can be described as the initial phase of the brand awareness, validating whether or not a customer remembers being pre-exposed to the brand. When customers experience brand awareness, that means they are intrigued by the product and so they intend to recognise it among other brands. Apart from the brand awareness, there is another term, which is an important constituent in “brand management” - a “brand recall”. This “brand recall” is not triggered by a visual or verbal cue, but it requires that the consumers correctly retrieve the brand from memory. Those, who are in charge for the company’s marketing activity to be working for the company, are known to be the “brand managers”. These professional specialists often arrange the surveys, offering people to tell if they like their branding or not, paying money for answering the questions about whether the appearance of each product is good enough for them, getting the advice in this way to be able to improve the brand itself.
That is why every head of a company, who cares for their reputation as well as the company’s one, tends to invite the marketing specialists, who are in charge of making the product easily recognizable, applying many different tools for improving its branding. In order to conduct the so needed “marketing-mix modelling” to optimize the work of such marketers to find out the way they spend the allotted marketing budgets and so to maximize the impact on brand awareness or on sales, the responsible managers can create the needed charts and diagrams to make it simpler to illustrate the situation the company is in and so the place its brand takes on the market.
Thus, the top brand model pyramid diagrams can be designed using ConceptDraw DIAGRAM diagramming and vector drawing software, which can be downloaded from this site as well as the “Pyramid Diagrams solution” from “Marketing area” of “ConceptDraw Solution Park” on this site.
Example 1. Top brand model pyramid diagram
Dna model of seduction Triangular diagram
In colloquial language and fictional literature, seduction is the process of deliberately enticing a person, to lead astray, as from duty, rectitude, or the like; to corrupt, to persuade or induce to engage in sexual behaviour. [Seduction. Wikipedia]
This triangle diagram example is included in the Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.
Example 2. Dna model of seduction Triangular diagram
Diagram Social strategy pyramid
This social strategy pyramid diagram has 5 levels: Actions, Distribution strategy, Content strategy, Relashionship strategy, Cultural strategy.
This triangular scheme example was created using ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.
Example 3. Diagram Social strategy pyramid
Value pyramid - Marketing diagram
This market value pyramid diagram has 5 levels:
- Essence (Who we are),
- Competitive positioning (Where we play),
- Customer benefits (Value proposition),
- Product / Service features (Value delivery),
- Internal capabilitiea (Value requirements).
Use this triangular scheme to develop your marketing strategy.
This triangle chart example was created using ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.
Example 4. Value pyramid - Marketing diagram
Cosystem goods and services
Ecosystems represent sources of natural capital and provide goods and services to society, also called ecosystem services. The Millennium Ecosystem Assessment identified over 24 ecosystem services that can be divided up into 4 general groups including:
- provisioning,
- supporting,
- regulating
- cultural.
[Wikipedia]
This example is included in the Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park.
Example 5. Cosystem goods and services
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