Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park.

The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it.

Referral marketing is method of the promotion the products or services to the new customers through referrals. Customer marketing is a strategy directed on the creating strong customer relationships. The marketing to suppliers is directed on the long-term relationships between the parties in which all understand the needs of each other. Influence marketing defines and focuses on the individuals that have the influence on the potential customers. The internal market is intended for increasing the rivalry and specialization, for larger the economies of scale and improvement the efficiency of the resources allocation. Recruitment marketing is the science of identifying the employment brand, its effectively refining and promoting to achieve the better recruitment results.

Sample 1. Six markets model chart.

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