Social Media Marketing

Social media marketing (SMM) is the use of social media platforms in business goals. It is a way for business companies to connect effectively with their audience, build the brand and raise its awareness. Social media marketing helps to attract new customers, increase audience and sales correspondingly. It includes creating and sharing content on social media networks and is effective for businesses of all sizes and directions.

Social media marketing is suitable for everyone: B2B companies, online stores, services, and media. It involves posting informative advertising materials, texts, images, videos, infographics, diagrams, dashboards, and other attractive content. Plus, social media marketing supposes continuous updating of content and news, and use of paid social media advertising. It helps your clients to stay informed about the company's news. Once you published news, your followers keep informed the first.

Currently, half of the world's population uses social networks and the number of users is constantly growing. According to statistics, 95% of people aged 18 to 34 track the brand and interact with it through social networks. This is the main reason for the effectiveness of advertising and brand promotion in social networks.

The most popular social media platforms are Facebook, Instagram, Twitter, Pinterest, Youtube. Their use is a really great marketing way to achieve success in business. Besides, social media marketing helps in increasing traffic of a company's website, building active communication with the audience. Social media platforms are essential to increase brand awareness. Because according to statistics, users find more than half of online companies on social networks and learn about most new brands exactly there. Social platforms offer great opportunities for attracting the target audience and build long-term relationships. The influence of social networks on sales is growing steadily each year, people actively search for products on social networks before purchase.

Besides, social media offer a range of special management tools increasing their effectiveness. These tools help businesses to get the most out of social media platforms. They provide tools for analyzing performance like the number of visits, likes, reposts, analyzing reviews, comments, customer satisfaction, etc. The organizing of special offers, promotions, and sweepstakes is one of the ways to influence the followers, stimulating their desire to make a purchase.

Example 1. Social Media Marketing

Marketing in social media is especially effective when you begin your activity by outlining your business goals. First, it is required to carefully thought-out a strategy and prepare your promotion and marketing campaign. Plan your social media content, research the keywords for search engines, analyze the activity of your competitors. And only after these actions proceed with the realization of your marketing campaign. The published content needs to be informative, interesting, actual, valuable for your target audience. And it is also important to publish new content regularly to keep the attention of your audience. You need to inform your followers about news, in order to be interesting to your subscribers and don't give the ability to forget about your company.

ConceptDraw DIAGRAM software enhanced with Mass Media Infographics solution is the best tool for designing attractive, colorful and multifarious content, perfect to be used in social media marketing.

Example 2. Mass Media Infographics Solution Libraries Design Elements

The strong content will attract more followers. We recommend using the Mass Media Infographics solution with a large variety of professional tools to create the best-looking infographics and illustrations and add to your content the visual accents. Easily generate dashboards, present the results of your activity on social medial and analyze your SMM results effectively.

Mass Media Infographics solution provides 7 libraries with 300+ vector design elements. There are design elements — media genres, mass media, media people, media technique, new and old media, etc. Extensive collection of samples is also included and available from the ConceptDraw STORE.

Example 3. Mass Media Infographics - 180-Degree Rule

The infographics you see on this page were created in ConceptDraw DIAGRAM software using the Mass Media Infographics Solution and included pre-made pictograms. They successfully demonstrate the solution's capabilities and professional results you can achieve. An experienced user spent 10-15 minutes creating each of these samples.

Use the powerful tools of the Mass Media Infographics Solution for ConceptDraw DIAGRAM software to create your own infographics and diagrams of any complexity fast and easy, and then successfully use them in your work activity.

All source documents are vector graphic documents. They are available for reviewing, modifying, or converting to a variety of formats (PDF file, MS PowerPoint, MS Visio, and many more graphic formats) from the ConceptDraw STORE. The Mass Media Infographics Solution is available for all ConceptDraw DIAGRAM users.