House of Quality - prioritized technical descriptors

This house of quality sample illustrates prioritized technical descriptors. It was designed on the base of the figure 3-7 in Lecture "How QFD helps in product quality improvement?" from the website of National Programme on Technology Enhanced Learning (NPTEL), India. [nptel.ac.in/courses/110101010/downloads/mod3/Module%20III-Lec1.pdf] Distributed under Creative Commons Attribution-ShareAlike 4.0 International (CC BY-SA 4.0) [creativecommons.org/licenses/by-sa/4.0/] "The technical competitive assessment makes up a block of rows corresponding to each technical descriptor in the house of quality beneath the relationship matrix. After respective technical factors have been established, the products are evaluated for each technical factor that addresses VOC. Similar to the customer competitive assessment, the data recorded are in a scale of 1 through 5, to indicate a rating, 1 for worst and 5 for best. The technical competitive assessment is often useful in uncovering gaps in engineering judgment. Importance ratings represent the relative importance of customer requirement in terms of each other. The target-value of column can be on the same scale as the customer competitive assessment (1 for worst, 5 for best can be used). This column is where the QFD team decides whether they want to keep their product unchanged, improve the product, or make the product better than the competitor. The prioritized technical descriptors make up a block of rows corresponding to the technical descriptor in the house of quality below the technical competitive assessment as shown in Figure 3-7. These prioritized technical descriptors contain target value and absolute weights." [nptel.ac.in/courses/110101010/modules/module3/lec1/1.9.html] The HOQ example "House of Quality - prioritized technical descriptors" was designed using ConceptDraw PRO software extended with House of Quality solution from Quality area of ConceptDraw PRO Solution Park.