This house of quality matrix sample was designed on the base of the Wikimedia Commons file: House of Quality.jpg.
[commons.wikimedia.org/wiki/File:House_of_Quality.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 4.0 International license. [creativecommons.org/licenses/by-sa/4.0/deed.en]
"Quality Function Deployment (QFD) uses a matrix format to capture a number of issues that are vital to the planning process. The House of Quality Matrix is the most recognized and widely used form of this method. It translates customer requirements, based on marketing research and benchmarking data, into an appropriate number of engineering targets to be met by a new product design. Basically, it is the nerve center and the engine that drives the entire QFD process." [Tapke, Jennifer; Muller, Alyson; Johnson, Greg; Siec, Josh. "House of Quality: Steps in Understanding the House of Quality" (PDF). IE 361. Iowa State University.
www.public.iastate.edu/~vardeman/IE361/f01mini/johnson.pdf]
The HOQ example "House of quality" was designed using ConceptDraw PRO software extended with House of Quality solution from Quality area of ConceptDraw PRO Solution Park.