AIDAS model

This funnel diagram sample shows 5 steps of AIDAS marketing model: Attention, Interest, Desire, Action and Satisfaction. "AIDA is an acronym that stands for Attention, Interest, Desire and Action. The AIDA model is widely used in marketing and advertising to describe the steps or stages that occur from the time when a consumer first becomes aware of a product or brand through to when the consumer trials a product or makes a purchase decision. Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps to explain how an advertisement or marketing communications message engages and involves consumers in brand choice. ... Recent modifications of the AIDA model have expanded the number of steps. Some of these modifications have been designed to accommodate theoretical developments, by including customer satisfaction (e.g. the AIDAS model)..." [AIDA (marketing). Wikipedia] The funnel diagram example "AIDAS model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.