AISDALSLove hierarchy of effects model

This funnel diagram sample shows 8 steps of AISDALSLove hierarchy of effects model: Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate. "AISDALSLove stands for Attention, Interest, Search, Desire, Action, Like/dislike, Share, and Love/hate, is a hierarchy of effects model in advertising... The hierarchy of effects model AISDALSLove can be described as ‘A’ for Attention (the stage where the consumer audience firstly pay attention to the ad), ‘I’ for Interest (stage at which the consumer audience then become interested in that ad), ‘S’ for Search (the stage where the consumer audience will seek for information about the message or the advertised brand, both internally and externally). ’D’ for Desire (the stage where the consumer audience have a passion towards the brand or product after getting information about the brand or additional information regarding the advertising message), ’A’ for Action (stage at which the consumer audience take action in form of purchase of products or the election of a brand to satisfy his/ her desire), ’L’ for Like/ dislike (the stage where after experiencing a product or brand, the consumer audience will like or dislike towards that product). ’S’ for Share (this stage is a continuation from the previous stage, in which the consumer audience will express feelings of likes or dislikes by sharing their experience to other consumers directly or through media), and the last is ’Love’ for Love/hate (the stage when after feeling satisfied or not satisfied, the consumer audience share their experiences with others, and generate long-term feelings towards the product or brand, these feelings can be either love or hate)." [AISDALSLove. Wikipedia] The funnel diagram example "AISDALSLove hierarchy of effects model" was designed using ConceptDraw PRO software extended with Funnel Diagrams solution from Marketing area of ConceptDraw Solution Park.