B2B Content Marketing in 2012
The infogram example "B2B Content Marketing in 2012" was created on the base of webpage "2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]" from the website of Content Marketing Institute.
"... content marketing remains a top priority for marketers in 2012. Many of the statistics and results are consistent with what we saw last year:
(1) 9 out of 10 organizations market with content marketing.
(2) On average, B2B marketers employ eight different content marketing tactics to achieve their goals.
(3) Marketers, on average, spend over a quarter of their marketing budget on content marketing ..." [contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/]
The infographic example "B2B Content Marketing in 2012" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.