Device creep and creepy devices - Marketing infographics
The marketing infogram example "Device creep and creepy devices - Marketing infographics" was created on the base of report "The Multi-Screen Marketer" from the website of the Econsultancy blog.
"The Multi-Screen Marketer addresses rapidly shifting consumer media consumption behavior. As devices get smaller and more powerful, our culture is shifting toward instant communication, immediate information gratification and multi-tasking. Consumers are viewing multiple streams of content simultaneously, across a plethora of devices, and brands are learning to chase them across the gaps.
Brand planning and narratives that span tablets, smartphones, laptops, and televisions can create tremendous potential for engagement and sales; failure to adequately anticipate the ways people are interacting with the technology around them can lead to marketing and messaging that is ignored, or worse, out of touch. ...
Device Creep and Creepy Devices.
Adding devices to our lives means some migration from one device to another, but an equally important trend is simply toward more of everything. More media at more times, with digital content displacing some activities and filling the previously unused spaces in consumers’
lives...phones in bank lines, iPads at bedtime, etc." [econsultancy.com/reports/the-multi-screen-marketer]
The marketing infographic example "Device creep and creepy devices" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Infographics solition from the area "Business Infographics" in ConceptDraw Solution Park.