Boston growth-share (BCG) matrix diagram

"The growth–share matrix (aka the product portfolio, BCG-matrix, Boston matrix, Boston Consulting Group analysis, portfolio diagram) is a chart that was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units, that is, their product lines. This helps the company allocate resources and is used as an analytical tool in brand marketing, product management, strategic management, and portfolio analysis. ... To use the chart, analysts plot a scatter graph to rank the business units (or products) on the basis of their relative market shares and growth rates. Cash cows is where company has high market share in a slow-growing industry. ... Dogs, more charitably called pets, are units with low market share in a mature, slow-growing industry. ... Question marks (also known as problem children) are business operating in a high market growth, but having a low market share. ... Stars are units with a high market share in a fast-growing industry." [Growth–share matrix. Wikipedia] This Boston growth-share (BCG) matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
BCG Matrix
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