Ansoff product-market growth matrix - Template

The Ansoff Matrix allows to consider ways to grow the business via current or new products, in current or new markets – there are 4 possible product/market combinations. It helps decide what action course should be taken given current performance. It consists of 4 strategies: Market penetration; Product development; Market development; Diversification. The template "Ansoff product-market growth matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.