BCG Matrix helps to allocate resources, and it's used in brand marketing, product and strategic management, portfolio analysis. It assumes that an increase in relative market share will result in an increase in the cash generation, and that a growing market requires investment in assets to increase capacity and results in the cash consumption. The position of a business on the matrix provides an indication of its cash generation and consumption. The 4 categories are: Dogs; Question marks; Stars; Cash cows. The matrix is also used for resource allocation among products in a single business unit: the relative positions of the firm's business portfolio are displayed in a single diagram.
The template "Boston growth-share matrix" for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.