Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Marketing Research Project

Researches are the main tools used to expand the boundaries of our knowledge in all fields of science and business. Today, it is impossible to authentically explain the behavior and intentions of customers of the company, its dealers and competitors, without serious marketing researches. The efficiently gathered, reliable and accurate information is extremely important when making the marketing decisions. It gives a company the opportunity to achieve a certain competitive advantage, to reduce financial risks, dangers and uncertainties, to objectively determine the attitude of consumers, to analyze external environment, to improve the strategy and tactics of market behavior. The marketing researches cover the market, competitors, consumers, prices, internal capacity of an enterprise and many other factors, but themselves they do not guarantee a success. However their quality performance and skillful use contribute to the achievement of company objectives. ConceptDraw MINDMAP is convenient for professional designing the Mind Maps, which represent knowledge about the process of marketing researches, visually reflect the results of marketing researches, organize the information about tasks, resources, outcomes and people for a marketing research project.

What is SWOT Analysis?

What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning. When you have an installed ConceptDraw DIAGRAM software, it gives you a lot of benefits in SWOT analysis. Use the powerful drawing tools and capabilities of the SWOT and TOWS Matrix Diagrams solution to hold the SWOT analysis effectively and with pleasure.

Business Productivity - Marketing

Mind Map is effective tool for depiction the main idea and related concepts, and representation a thought process. Mind Maps have essential value in marketing field, advertising and sales. They help successfully accomplish marketing goals and easy get marketing answers, to achieve a sustainable competitive advantages and increasing sales. Mind Maps help in new product development, they allow to generate and structure ideas about its properties and features, to define the target customers, brainstorm the key words and phrases for advertising and sales materials. ConceptDraw MINDMAP is a perfect marketing diagramming and marketing strategy tool that help accomplish marketing goals, represent marketing information and easy design Marketing Mind Maps and Marketing Diagrams (Marketing Step Chart, Marketing Mix Diagram, Market Environment Analysis Charts, Sales Pyramids, Target and Marketing Scope Diagrams, Feature Comparison Chart, Product Position Map, Products Comparison Chart, Timeline, SWOT, Boston Growth Matrix, Ansoff Product-Market Growth Matrix) for further using in visual documents and presentations.

Swot Analysis Examples

SWOT analysis is an advanced plan making methodology for detection the Strengths and Weaknesses, Opportunities and Threats, that are involved in a project. SWOT analysis possesses a wide variety of real and potential applications and is a key part of any business planning and analysis. SWOT analysis uses as a visual tool the SWOT diagrams and SWOT matrices. ConceptDraw DIAGRAM software with SWOT and TOWS Matrix Diagrams solution provides a lot of SWOT analysis examples and samples, and also numerous collection of built-in SWOT templates, which will be the good start in your self-depending drawing and the perfect source of inspiration. You can always start to design your SWOT diagrams from the blank sheet using the included predesigned vector objects, but in many cases to save the time and efforts for SWOT diagramming would be preferable to use the ready example the most appropriate to your needs. Customizing the proposed SWOT diagrams you will achieve a great success in drawing SWOT matrices of any style and complexity.

Flowchart Marketing Process. Flowchart Examples

This sample shows the Flowchart that displays the layout and work flow of the cloud marketing platform. This diagram has a style of the marketing brochure. This style displays the central product that is related to the other issues. Using the ready-to-use predesigned objects, samples and templates from the Flowcharts Solution for ConceptDraw DIAGRAM you can create your own professional looking Flowchart Diagrams quick and easy.

Samples of Flowchart

This sample shows the Flowchart of the testing the work of the lamp and decision making about what to do to lamp will work.

Sales Process Flowchart. Flowchart Examples

Sales Process Flowchart is an invaluable tool for business. It gives you opportunity to visualise and better understand the sales process, reveal and also visually highlight issues or bottlenecks, and predict the number of sales. The Flowchart is ideal method to represent in details all steps of the process, tasks and decisions needed to obtain maximum effectiveness and success. The steps are graphically represented by boxes linked with arrows indicating direction of the workflow, decision is shown by diamond. The sales process is closely linked to the company's success and usually includes the following main steps: Product knowledge, Prospecting, Planning the sale (Pre-approach), Approach, Need assessment, Presentation, Meeting objections, Gaining commitment, Follow-up. Create fast and easy your own Flowcharts of sales business processes using the ConceptDraw DIAGRAM ector graphic software extended with Cross-Functional Flowcharts solution from Business Processes area and also Sales Flowcharts solution from Marketing area of ConceptDraw Solution Park.

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management.

Flowchart of Products. Flowchart Examples

This sample shows the Flowchart of the Sustainment and Disposal. A Flowchart is a graphically representation of the process that step-by-step lead to the solution the problem. The geometric figures on the Flowchart represent the steps of the process and are connected with arrows that show the sequence of the actions. The Flowcharts are widely used in engineering, architecture, science, analytics, government, politics, business, marketing, manufacturing, administration, etc.

Online Marketing Objectives

Promotion and sale of goods or services, as well as the conquest of free niche on the market in a given category include numerous methods directed on the advertising the products and attraction attention of potential buyers. Among them are traditional methods of struggle for the buyer, as well as internet marketing or online marketing, that is a complex of measures aimed at attraction of clients using the online technologies. The main tool of online marketing is a website of the company. The proper preparation and promotion of website ensure to the owner the opportunity to successfully compete with manufacturers of similar products, ensuring the high sales. Today each manufacturer, regardless of the size and direction of activities, creates a website, online store, blog, pages in social networks that give the visitors full information about the company, its products and services. Given the fact that a potential buyer spends a lot of time at the Internet, such strategy is justified and the practice shows a high efficiency of online marketing. ConceptDraw MINDMAP helps to illustrate a value of outline marketing on a Mind Map, to represent the online marketing objectives for a company and to specify the targets outlined for each of these objectives.

Pyramid Diagram and Pyramid Chart

Pyramid Diagram, Triangle Chart or Triangular Diagram is a convenient and useful type of diagrams, which lets represent the data hierarchical structure and to illustrate the foundation-based relationships between the hierarchy levels. Pyramid Diagrams are used to visualize effectively the hierarchical, as well as proportional and foundation-based relationships, the process steps, the interconnections of organizational layers or topics. ConceptDraw DIAGRAM software enhanced with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park is a powerful business charting software, that includes all required tools for designing the multilevel Pyramid Diagrams as quickly as possible. The build-in vector stencils and templates are the great aid for designers, a variety of examples and samples is a good base and source of inspiration. Use attractive and vivid 2D and 3D Pyramid Diagrams and Triangle Charts designed in ConceptDraw DIAGRAM to illustrate your documents, presentations, infographics, articles, reports, websites, etc.

Copying Service Process Flowchart. Flowchart Examples

This sample was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Flowcharts solution from the Diagrams area of ConceptDraw Solution Park. This sample shows the Flowchart on that it is displayed the process of the determination the permissibility according the Access Copyright license. The diamonds represent the decision points. Inside the diamonds are the questions that need the answer yes/no. It is necessary to answer on the question, make the decision that will determine the next step.

Process Mapping

ConceptDraw DIAGRAM diagramming and vector drawing software offers the unique Business Process Mapping Solution from the Business Processes Area of ConceptDraw Solution Park. Powerful drawing tools of this solution make it effective Business Process Mapping software and help easy design professional looking business process diagrams and flowcharts.

Flowchart Components

The ConceptDraw Flowchart component includes a set of samples and templates. This geathered as flowchart maker toolbox which focused on drawing flowcharts of any industry standards.

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.

SWOT Analysis

The success of the company depends on how successfully it is able to react on different outside influences. When analyzing the external situation, it is necessary to identify the factors most significant on a specified period of time. An interrelated consideration of these factors with the company's possibilities allows to solve effectively appearing problems. One of the most common methods of assessment together internal and external factors influencing the company's development is a SWOT analysis. SWOT analysis (acronym composed of the first letters of the words: strength, weakness, opportunities, threats) is one of the most common and effective types of analysis in marketing and marketing researches. It allows to identify and structure the strengths and weaknesses of an enterprise, as well as potential opportunities and threats of the market, to make conclusion in which direction a given organization needs to develop its business and to formulate the organization's strategy. Use the ConceptDraw MINDMAP software and offered SWOT analysis templates for easy holding SWOT analysis for your company. This Mind Map displays the SWOT analysis for a company and variety of performance measures that influence its work.