Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Software for Creating SWOT Analysis Diagrams

SWOT analysis or alternatively SWOT matrix is a simple, but useful tool for auditing an organization and its environment, for analyzing its strengths and weaknesses, opportunities and threats that can appear. A SWOT analysis can be executed for an industry, product, place, or person. It is a first stage of planning which helps the marketing specialists to focus on the key issues. SWOT analysis includes the identification of objectives of the project or business venture, specification of internal and external factors favorable and vice versa unfavorable for achievement the designated goal. ConceptDraw DIAGRAM ector graphics software enhanced with SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park is a powerful software for creating SWOT analysis diagrams. Ready-to-use templates, samples and examples allow create your own TOWS and SWOT matrices in minutes. The integration between ConceptDraw MINDMAP and ConceptDraw DIAGRAM applications will be also helpful for easier drawing.

SWOT Analysis

The success of the company depends on how successfully it is able to react on different outside influences. When analyzing the external situation, it is necessary to identify the factors most significant on a specified period of time. An interrelated consideration of these factors with the company's possibilities allows to solve effectively appearing problems. One of the most common methods of assessment together internal and external factors influencing the company's development is a SWOT analysis. SWOT analysis (acronym composed of the first letters of the words: strength, weakness, opportunities, threats) is one of the most common and effective types of analysis in marketing and marketing researches. It allows to identify and structure the strengths and weaknesses of an enterprise, as well as potential opportunities and threats of the market, to make conclusion in which direction a given organization needs to develop its business and to formulate the organization's strategy. Use the ConceptDraw MINDMAP software and offered SWOT analysis templates for easy holding SWOT analysis for your company. This Mind Map displays the SWOT analysis for a company and variety of performance measures that influence its work.

Data Flow Diagram

Data Flow Diagram (DFD) is the part of the Structured Systems Analysis and Design Methodology (SSADM), which is intended for information systems projection and analysis. Data Flow Diagrams allow graphically represent the data flows in information system and analyze the data processing during the structural projection. This type of diagrams lets visually show a work of information system and results of this work, it is often used in connection with human processes and can be displayed as Workflow diagram. Data Flow Diagram visualizes processes and functions, external entities, data depositories, and data flows connecting these elements and indicating direction and data character. Each of these elements used for DFD has its own graphical notation. There are two notations to draw DFDs - Yourdon & Coad and Gane & Sarson. ConceptDraw DIAGRAM extended with Data Flow Diagrams (DFD) solution from Software Developmant area is ideal for designing professional looking DFDs, which can be then easily exported in various formats.

SWOT Analysis

When starting a new business project or business venture and making the strategic decisions, you need to attach all strengths, utilize all opportunities to eliminate weaknesses and to avoid potential threats. All these actions look like hard, but it is not so when is applied a SWOT Analysis method. The main goal of this method is to help develop a strong business strategy, its major tools are SWOT Matrix and SWOT Mind Map that help you define the internal strengths and weaknesses, and also external opportunities and threats that you may face. The Mind Map is a unique visual tool, which lets you see immediately the key points and gaps, and to establish the links between seemingly unrelated information. ConceptDraw MINDMAP software is effective to save your time and efforts when carrying out a SWOT Analysis. The SWOT and TOWS Matrix Diagrams solution, that is available from ConceptDraw Solution Park, contains easy-to-use Mind Map templates to help you identify the Strengths, Weaknesses, Opportunities, and Threats, and represent the SWOT analysis results on the professionally-looking Mind Map.

Marketing Analysis Diagram

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy. This types of charts used by small business project management for making presentations on market shares, it used by marketing project management software and project management tracking tools for reporting results and statuses.

SWOT Analysis Tool for Small Business

SWOT analysis is effective method of making the plan to evaluate the Strengths, Weaknesses, Opportunities, and Threats involved in a project. SWOT analysis includes the specifying project objectives and attentive identifying the internal and external causes for accomplishing the main project goals. It is actively used in large and small business project management for effective and clear identifying the critical factors. SWOT and TOWS Matrix Diagrams solution is included to ConceptDraw Solution Park and contains the high-quality analysis tools. This graphical solution turns the ConceptDraw DIAGRAM software in an excellent marketing management and advertising agency software, the best SWOT analysis tool for small business or large, as you like and need. Included graphic tools, visual and project planning components make it the best marketing project management software for marketing project planning and for making marketing presentations. Use the ConceptDraw DIAGRAM to create professional and well-designed SWOT matrices in minutes.