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In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.