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Social Brand Strategy

In the mind of consumer the brand is a entire image of a product, which is invariably associated with its specific characteristics. Every manufacturer knows about this fact and in conditions of great competition actively applies the brand management, and strives to create unique and memorable brand for a new product appearing on the market. Brand management is carried out at different levels from the corporate brand, family brand to the individual brand. The brand strategy is a methodological tool of brand management, a long term plan of brand's creation and management, systematic brand development to achieve the goals. Brand strategy is built according to the brand's essence and principles of competition. Effective brand management and development of social brand strategy, its realization, implementation and promotion are important, but quite complex tasks. The main goal of brand strategy is to achieve that the brand become an ideal in the minds of consumers and was easily recognizable by them. The social media provide the great assistance in this and help effectively influence the target audience. A visual Mind Map created in powerful ConceptDraw MINDMAP application organizes the research and methods for the social brand strategy.

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

hierarchy pyramid Pyramid Diagrams

hierarchy pyramid
Pyramid Diagrams solution extends ConceptDraw DIAGRAM software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.

Tweet, twitter, mindmap, mind map, mindmapping tools, sending of Tweets, Effective Message with Twitter, solution park MindTweet

Tweet, twitter, mindmap, mind map, mindmapping tools, sending of Tweets, Effective Message with Twitter, solution park
This solution extends ConceptDraw MINDMAP software with the ability to brainstorm, review and organize the sending of Tweets.

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.

Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management.