"Branding strategies.
Company name.
Often, especially in the industrial sector, it is just the company's name which is promoted...
Individual branding.
Each brand has a separate name ..., which may compete against other brands from the same company...
Attitude branding and iconic brands.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. ...
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. ...
"No-brand" branding.
Recently a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity.
Derived brands.
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
Brand extension and brand dilution.
The existing strong brand name can be used as a vehicle for new or modified products ...
Social media brands.
social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users. ...
Multi-brands.
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand ...
Private labels.
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity this "own brand" may be able to compete against even the strongest brand leaders ...
Individual and organizational brands.
There are kinds of branding that treat individuals and organizations as the products to be branded. Personal branding treats persons and their careers as brands. ... Faith branding treats religious figures and organizations as brands. ... Nation branding works with the perception and reputation of countries as brands. ...
Crowd sourcing branding.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business create a brand. ...
Nation branding (place branding and public diplomacy).
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries ...
Destination Branding.
Destination Branding is the work of cities, states, and other localities to promote to themselves." [Brand. Wikipedia]
The block diagram example "Branding strategies" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Company name.
Often, especially in the industrial sector, it is just the company's name which is promoted...
Individual branding.
Each brand has a separate name ..., which may compete against other brands from the same company...
Attitude branding and iconic brands.
Attitude branding is the choice to represent a larger feeling, which is not necessarily connected with the product or consumption of the product at all. ...
Iconic brands are defined as having aspects that contribute to consumer's self-expression and personal identity. ...
"No-brand" branding.
Recently a number of companies have successfully pursued "no-brand" strategies by creating packaging that imitates generic brand simplicity.
Derived brands.
In this case the supplier of a key component, used by a number of suppliers of the end-product, may wish to guarantee its own position by promoting that component as a brand in its own right.
Brand extension and brand dilution.
The existing strong brand name can be used as a vehicle for new or modified products ...
Social media brands.
social media brands may be the most evolved version of the brand form, because they focus not on themselves but on their users. ...
Multi-brands.
Alternatively, in a market that is fragmented amongst a number of brands a supplier can choose deliberately to launch totally new brands in apparent competition with its own existing strong brand ...
Private labels.
Private label brands, also called own brands, or store brands have become popular. Where the retailer has a particularly strong identity this "own brand" may be able to compete against even the strongest brand leaders ...
Individual and organizational brands.
There are kinds of branding that treat individuals and organizations as the products to be branded. Personal branding treats persons and their careers as brands. ... Faith branding treats religious figures and organizations as brands. ... Nation branding works with the perception and reputation of countries as brands. ...
Crowd sourcing branding.
These are brands that are created by "the public" for the business, which is opposite to the traditional method where the business create a brand. ...
Nation branding (place branding and public diplomacy).
Nation branding is a field of theory and practice which aims to measure, build and manage the reputation of countries ...
Destination Branding.
Destination Branding is the work of cities, states, and other localities to promote to themselves." [Brand. Wikipedia]
The block diagram example "Branding strategies" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Competitor Analysis
Fishbone Diagrams
The Fishbone Diagrams solution extends ConceptDraw DIAGRAM software with the ability to easily draw the Fishbone Diagrams (Ishikawa Diagrams) to clearly see the cause and effect analysis and also problem solving. The vector graphic diagrams produced using this solution can be used in whitepapers, presentations, datasheets, posters, and published technical material.
Pyramid Chart Examples
Block Diagrams
Block diagrams solution extends ConceptDraw DIAGRAM software with templates, samples and libraries of vector stencils for drawing the block diagrams.
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.
Pyramid Diagrams
Pyramid Diagrams solution extends ConceptDraw DIAGRAM software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.
This arrow circle diagram sample was redesigned from the Wikimedia Commons file: Loyalitätskreislauf-klein.jpg. [commons.wikimedia.org/ wiki/ File:Loyalit%C3%A4tskreislauf-klein.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
"Loyalty marketing is an approach to marketing, based on strategic management, in which a company focuses on growing and retaining existing customers through incentives. Branding, product marketing and loyalty marketing all form part of the customer proposition - the subjective assessment by the customer of whether to purchase a brand or not based on the integrated combination of the value they receive from each of these marketing disciplines.
The discipline of customer loyalty marketing has been around for many years...
In recent years, a new marketing discipline called "customer advocacy marketing" has been combined with or replaced "customer loyalty marketing." " [Loyalty marketing. Wikipedia]
The arrow circle diagram example "Loyalty" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Arrow circle diagram
Pyramid Diagram
Block Diagram
- Brand essence model - Wheel diagram | Competitor Analysis ...
- Block diagram - Branding strategies | Marketing mix - Wheel ...
- Block diagram - Branding strategies | Block diagram - Porter's five ...
- Brand Loyalty Diagram
- Flow Diagram Branding
- Block diagram - Branding strategies | Competitor Analysis ...
- Block diagram - Branding strategies | Pyramid Chart Examples ...
- Block diagram - Branding strategies | Block Diagrams | Marketing ...
- Brand Structure Diagram
