Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This circle diagram sample was redesigned from the Wikimedia Commons file: Research cycle.png. "Some of the basic elements of the scientific method, arranged in a cycle to emphasize that it is an iterative process." [commons.wikimedia.org/ wiki/ File:Research_ cycle.png]
This file is licensed under the Creative Commons Attribution 2.0 Generic license. [creativecommons.org/ licenses/ by/ 2.0/ deed.en]
"The scientific method is a body of techniques for investigating phenomena, acquiring new knowledge, or correcting and integrating previous knowledge. To be termed scientific, a method of inquiry must be based on empirical and measurable evidence subject to specific principles of reasoning. ...
Four essential elements of the scientific method are iterations, recursions, interleavings, or orderings of the following:
(1) Characterizations (observations, definitions, and measurements of the subject of inquiry).
(2) Hypotheses (theoretical, hypothetical explanations of observations and measurements of the subject).
(3) Predictions (reasoning including logical deduction from the hypothesis or theory).
(4) Experiments (tests of all of the above)...
A linearized, pragmatic scheme of the four points above is sometimes offered as a guideline for proceeding:
(1) Define a question.
(2) Gather information and resources (observe).
(3) Form an explanatory hypothesis.
(4) Test the hypothesis by performing an experiment and collecting data in a reproducible manner.
(5) Analyze the data.
(6) Interpret the data and draw conclusions that serve as a starting point for new hypothesis.
(7) Publish results.
(8) Retest (frequently done by other scientists).
The iterative cycle inherent in this step-by-step method goes from point 3 to 6 back to 3 again." [Scientific method. Wikipedia]
The circle diagram example "Research cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams