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Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

SWOT analysis matrix diagram templates

SWOT analysis or SWOT Matrix is a structured method of the planning which is used to evaluate the S - Strengths, W - Weaknesses, O - Opportunities, and T - Threats involved in a business project or commercial venture. It was introduced at 1960s as a tool for learning the internal capabilities of large companies. A SWOT analysis includes the indication of the project's goal, specification the critical factors (internal and external) that influence on the achievement of company's business goal, that are conducive or adverse for this. SWOT analysis is effective way to successful business, to win in rivalry with competitors and become the best on your market. SWOT Analysis solution from Management area of ConceptDraw Solution Park makes the ConceptDraw DIAGRAM a powerful SWOT and TOWS analysis software. It contains a lot of vector design elements of SWOT and TOWS matrices, numerous examples and templates. The predesigned SWOT example or template is a fastest way of drawing professional-looking SWOT Matrix and presenting analysis results in just one click.

Sales Teams are Inherently Competitive

Sales teams are inherently competitive, so you don't need to invent extra ways to stimulate the competition. At the same time, you can provide the team with a sales dashboard shows company, team and personal KPI to make the competition clear.
This circle-spoke diagram sample shows the Porter five forces model. It was designed on the base of the Wikimedia Commons file: Modelo Porter.png. [commons.wikimedia.org/ wiki/ File:Modelo_ Porter.png]
"Porter's five forces analysis is a framework that attempts to analyze the level of competition within an industry and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of an Industry. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit. This analysis is associated with its principal innovator Michael E. Porter of Harvard University. ...
Porter's five forces include – three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers." [Porter's five forces analysis. Wikipedia]
The hub-and-spoke diagram example "Porter five forces model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Circle-spoke diagram
Circle-spoke diagram, circle-spoke diagram,
Used Solutions

marketing diagram, marketing chart Marketing Diagrams

marketing diagram, marketing chart
Marketing Diagrams solution extends ConceptDraw DIAGRAM diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw DIAGRAM software.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Computer Hardware - Reseller Business Plan

When developing a business plan it is very important to accurately represent the structure and visually outline all important information. A business plan usually has a clear hierarchical structure. The Mind Maps are particularly effective to describe such structures, they are one of the most powerful and visually intuitive tools for the tasks of structuring and memorizing large amounts of information. The Mind Maps are indispensable in development the complex projects, in preparation and discussion of business plans, in designing the presentations, in process of decision making, holding brainstorming, time management, etc. As for the software for working with Mind Maps, particularly effective is a cross-platform ConceptDraw MINDMAP software for Windows and Mac OS X. It provides many tools that help in business plan preparation for organizing the new business, in developing a business plan for promotion some product, etc. ConceptDraw MINDMAP supports the multipage documents, the export and import into popular applications MS PowerPoint, MS Word, PDF, MindManager, in project management applications ConceptDraw Project and MS Project, and in various graphical formats. You can to observe a Mind Map of a business plan for computer hardware reseller designed in ConceptDraw MINDMAP.
Competitive Feature Comparison Matrix is a tool to compare the features and functionality of competitive products or services in side-by-side table.
The feature comparison matrices are used for feature comparison analysis of competitive products and services.
This competitive feature comparison matrix chart example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Feature comparison chart
Feature comparison chart, chore chart,
Used Solutions

SWOT Analysis

Using mind mapping to define Strengths, Weaknesses/Limitations, Opportunities, and Threats is a natural fit. SWOT mind maps quickly capture your ideas, and allow you to add and subtract easily, ensuring you don’t overlook any important items.

Software for Creating SWOT Analysis Diagrams

SWOT analysis or alternatively SWOT matrix is a simple, but useful tool for auditing an organization and its environment, for analyzing its strengths and weaknesses, opportunities and threats that can appear. A SWOT analysis can be executed for an industry, product, place, or person. It is a first stage of planning which helps the marketing specialists to focus on the key issues. SWOT analysis includes the identification of objectives of the project or business venture, specification of internal and external factors favorable and vice versa unfavorable for achievement the designated goal. ConceptDraw DIAGRAM ector graphics software enhanced with SWOT and TOWS Matrix Diagrams solution from Management area of ConceptDraw Solution Park is a powerful software for creating SWOT analysis diagrams. Ready-to-use templates, samples and examples allow create your own TOWS and SWOT matrices in minutes. The integration between ConceptDraw MINDMAP and ConceptDraw DIAGRAM applications will be also helpful for easier drawing.