Service-goods continuum diagram

The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual. [Goods and services. Wikipedia] This service-goods continuum diagram example was created using ConceptDraw PRO diagramming and vector drawing software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park. [ www.conceptdraw.com/ solution-park/ marketing-diagrams ]