Researches are the main tools used to expand the boundaries of our knowledge in all fields of science and business. Today, it is impossible to authentically explain the behavior and intentions of customers of the company, its dealers and competitors, without serious marketing researches. The efficiently gathered, reliable and accurate information is extremely important when making the marketing decisions. It gives a company the opportunity to achieve a certain competitive advantage, to reduce financial risks, dangers and uncertainties, to objectively determine the attitude of consumers, to analyze external environment, to improve the strategy and tactics of market behavior. The marketing researches cover the market, competitors, consumers, prices, internal capacity of an enterprise and many other factors, but themselves they do not guarantee a success. However their quality performance and skillful use contribute to the achievement of company objectives.
ConceptDraw MINDMAP is convenient for professional designing the Mind Maps, which represent knowledge about the process of marketing researches, visually reflect the results of marketing researches, organize the information about tasks, resources, outcomes and people for a marketing research project.
