Marketing Diagrams

This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.

ConceptDraw Solution Park

ConceptDraw Solution Park collects graphic extensions, examples and learning materials

"The leaky bucket theory The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn . Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.

Leaky bucket diagram

Used Solutions

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Marketing Diagrams

Target and Circular Diagrams

This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.

Venn Diagrams

Venn Diagrams are actively used to illustrate simple set relationships in set theory and probability theory, logic and statistics, mathematics and computer science, linguistics, sociology, and marketing. Venn Diagrams are also often used to visually summarize the status and future viability of a project.

Pyramid Diagrams

Pyramid Diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.

Circle-Spoke Diagrams

Examples of subject areas that are well suited to this approach are marketing, business, products promotion, process modeling, market, resource, time, and cost analysis. Circle-Spoke Diagrams are successfully used in presentations, conferences, management documents, magazines, reportages, reviews, reports, TV, and social media.

HelpDesk

How to Draw a Circular Arrows Diagram Using ConceptDraw PRO

ConceptDraw circular arrows diagrams software

The cyclic recurrence is a fundamental property of multiple systems. The cycle is a process which consists from elements (phases, stages, stages) following each other. Many processes in astronomy, biology, chemistry, physics, mathematics, etc. have a cycle properties. It is also widely used in information technologies and marketing analysis. Graphical representation of cyclic processes can have many forms. It can be a circle, parabola, hyperbola, ellipse and others. A Circular Arrows Diagram is used as one of the statistical charts in the business, mass media and marketing. ConceptDraw PRO provides its users tools for making easy drawing Circular Arrows Diagrams.

Event-driven Process Chain Diagrams

Event-driven Process Chain (EPC) Diagram is a type of flowchart widely used for modeling in business engineering and reengineering, business process improvement, and analysis. EPC method was developed within the Architecture of Integrated Information Systems (ARIS) framework.

HelpDesk

How to Create a Venn Diagram in ConceptDraw PRO

Venn diagrams were invented by John Venn as a method of depicting relationships between different components. A Venn diagram consists of two or more circles. Each circle represents a specific group or set. The entities which are depicted by circles generally have some common characteristics. A Venn Diagram shows all the possible logical relations between these entities. Any properties that belong to more than one set should be indicated in the sections where the circles overlap. A Venn Diagram can be useful to visually summarize the status and future viability of a project. ConceptDraw PRO allows you to make a Venn diagrams using the Venn Diagrams solution.

IDEF0 Diagrams

IDEF0 Diagrams visualize system models using the Integration Definition for Function Modeling (IDEF) methodology. Use them for analysis, development and integration of information and software systems, and business process modelling.

Sales Flowcharts

The Sales Flowcharts solution lets you create and display sales process maps, sales process workflows, sales steps, the sales process, and anything else involving sales process management.

Target market

This circle-spoke diagram sample illustrates the target market concept.
"A target market is a group of customers towards which a business has decided to aim its marketing efforts and ultimately its merchandise. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
The hub-and-spoke diagram example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circle-Spoke Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.

Circle-spoke diagram