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"Brand awareness refers to customers' ability to recall and recognize the brand under different conditions and link to the brand name, logo, jingles and so on to certain associations in memory. It consists of both brand recognition and brand recall. It helps the customers to understand to which product or service category the particular brand belongs and what products and services are sold under the brand name. It also ensures that customers know which of their needs are satisfied by the brand through its products (Keller). Brand awareness is of critical importance since customers will not consider your brand if they are not aware of it. There are various levels of brand awareness that require different levels and combinations of brand recognition and recall. Top-of-Mind is the goal of most companies. Top-of-mind awareness occurs when your brand is what pops into a consumers mind when asked to name brands in a product category." [Brand. Brand awareness. Wikipedia]
This top brand model pyramid diagram was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Diagram Top Brand Model.jpg. [commons.wikimedia.org/ wiki/ File:Diagram_ Top_ Brand_ Model.jpg]
This file is licensed under the Creative Commons Attribution-Share Alike 3.0 Unported license. [creativecommons.org/ licenses/ by-sa/ 3.0/ deed.en]
The example "Top brand model pyramid diagram" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Triangular charts
Triangular charts,

Pyramid Chart Examples

Pyramid Charts and Triangle Diagrams are used to visually structure the topics and progressively order the quantitative data. They allow to illustrate hierarchical structure of the topics, proportional, interconnected and containment relations among the topics. The multilevel Pyramids and Triangle diagrams are constructed oriented up or down and divided into several horizontal slices. They are effectively used to represent marketing strategies, social strategies, information systems, market value, etc., to illustrate presentations, websites, documents, reports in business, finances, sales, management, marketing, media, training, consulting, and many other fields. To maximize the efficiency in drawing the Pyramid Charts, use the ConceptDraw DIAGRAM diagramming and vector drawing software extended with Pyramid Diagrams solution from Marketing area, which contains the set of Pyramid Chart examples, samples, templates and vector design elements of triangular diagrams and pyramids with different quantity of levels for various needs.

Competitor Analysis

Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.

SWOT Analysis

The success of the company depends on how successfully it is able to react on different outside influences. When analyzing the external situation, it is necessary to identify the factors most significant on a specified period of time. An interrelated consideration of these factors with the company's possibilities allows to solve effectively appearing problems. One of the most common methods of assessment together internal and external factors influencing the company's development is a SWOT analysis. SWOT analysis (acronym composed of the first letters of the words: strength, weakness, opportunities, threats) is one of the most common and effective types of analysis in marketing and marketing researches. It allows to identify and structure the strengths and weaknesses of an enterprise, as well as potential opportunities and threats of the market, to make conclusion in which direction a given organization needs to develop its business and to formulate the organization's strategy. Use the ConceptDraw MINDMAP software and offered SWOT analysis templates for easy holding SWOT analysis for your company. This Mind Map displays the SWOT analysis for a company and variety of performance measures that influence its work.