Pyramid Diagram and Pyramid Chart
Pyramid Diagram, Triangle Chart or Triangular Diagram is a convenient and useful type of diagrams, which lets represent the data hierarchical structure and to illustrate the foundation-based relationships between the hierarchy levels. Pyramid Diagrams are used to visualize effectively the hierarchical, as well as proportional and foundation-based relationships, the process steps, the interconnections of organizational layers or topics. ConceptDraw PRO software enhanced with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park is a powerful business charting software, that includes all required tools for designing the multilevel Pyramid Diagrams as quickly as possible. The build-in vector stencils and templates are the great aid for designers, a variety of examples and samples is a good base and source of inspiration. Use attractive and vivid 2D and 3D Pyramid Diagrams and Triangle Charts designed in ConceptDraw PRO to illustrate your documents, presentations, infographics, articles, reports, websites, etc.Flowchart Example: Flow Chart of Marketing Analysis
An example flowchart of marketing analysis shows main steps you have to challenge writing a marketing analysis.Marketing Analysis Diagram
An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy. This types of charts used by small business project management for making presentations on market shares, it used by marketing project management software and project management tracking tools for reporting results and statuses.Marketing and Sales Organization chart. Organization chart Example
The use of Organization Charts is very popular at the fields of marketing and sales. They help to depict in a visual form a lot of information about organization: the company's structure, relationships of positions within an organization in terms of authorities and responsibilities, and company's strategies. All Organizational Charts are constructed from the similar building blocks (rectangles and lines), this makes them easily for interpretation and understanding by all interested people inside and outside of this company, such as shareholders, employees, investors, distributors, suppliers, customers, etc. Organization Charts can be hand-drawn on the paper, however the preferable is to use a special software. ConceptDraw PRO diagramming and vector graphics software extended with useful Organizational Charts solution is ideal for easy representing information and data, and professional drawing Marketing and Sales Organization Chart with any depth of detailing. Organizational structure may differ during the company's development, you can design and compare the charts on each stage.Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.Six Markets Model Chart
This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management.Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw PRO diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw PRO software.
Flowchart Marketing Process. Flowchart Examples
This sample shows the Flowchart that displays the layout and work flow of the cloud marketing platform. This diagram has a style of the marketing brochure. This style displays the central product that is related to the other issues. Using the ready-to-use predesigned objects, samples and templates from the Flowcharts Solution for ConceptDraw PRO you can create your own professional looking Flowchart Diagrams quick and easy.Process Flowchart
The main reason of using Process Flowchart or PFD is to show relations between major parts of the system. Process Flowcharts are used in process engineering and chemical industry where there is a requirement of depicting relationships between major components only and not include minor parts. Process Flowcharts for single unit or multiple units differ in their structure and implementation. ConceptDraw PRO is Professional business process mapping software for making Process flowcharts, Process flow diagram, Workflow diagram, flowcharts and technical illustrations for business documents and also comprehensive visio for mac application. Easier define and document basic work and data flows, financial, production and quality management processes to increase efficiency of your business with ConcepDraw PRO. Business process mapping software with Flowchart Maker ConceptDraw PRO includes extensive drawing tools, rich examples and templates, process flowchart symbols and shape libraries, smart connectors that allow you create the flowcharts of complex processes, process flow diagrams, procedures and information exchange. Process Flowchart Solution is project management workflow tools which is part ConceptDraw Project marketing project management software. Drawing charts, diagrams, and network layouts has long been the monopoly of Microsoft Visio, making Mac users to struggle when needing such visio alternative like visio for mac, it requires only to view features, make a minor edit to, or print a diagram or chart. Thankfully to MS Visio alternative like ConceptDraw PRO software, this is cross-platform charting and business process management tool, now visio alternative for making sort of visio diagram is not a problem anymore however many people still name it business process visio tools.Market Chart
ConceptDraw PRO is a powerful diagramming and vector drawing software. Each Market Chart designed in it is professional looking, attractive and successful in using thanks to the Marketing Diagrams Solution included in Marketing Area of ConceptDraw Solution Park."A target market is a group of customers that the business has decided to aim its marketing efforts and ultimately its merchandise towards. A well-defined target market is the first element to a marketing strategy. The marketing mix variables of product, place (distribution), promotion and price are the four elements of a marketing mix strategy that determine the success of a product in the marketplace." [Target market. Wikipedia]
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
"An onion diagram is a kind of chart that shows the dependencies among parts of an organization or process. The chart displays items in concentric circles, where the items in each ring depend on the items in the smaller rings. ...
The Onion Diagram is able to show layers of a complete system in a few circles. Each of the circles is able to represent a component that is dependent upon the component on the inside of it shown by the circle inside of it. The main concept of the diagram is shown by the center circle of the diagram. This chart is used due to the fact that it has a clear visual representation that is easy to read, and it has a strong visual impact." [Onion diagram. Wikipedia]
This onion diagram (target diagram) example "Target market" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
This market value pyramid diagram has 5 levels:
1) Essence (Who we are),
2) Competitive positioning (Where we play),
3) Customer benefits (Value proposition),
4) Product / Service features (Value delivery),
5) Internal capabilitiea (Value requirements).
Use this triangular scheme to develop your marketing strategy.
"Market value or OMV (Open Market Valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with open market value, fair value or fair market value, although these terms have distinct definitions in different standards, and may differ in some circumstances." [Market value. Wikipedia]
The triangle chart example "Market value" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
1) Essence (Who we are),
2) Competitive positioning (Where we play),
3) Customer benefits (Value proposition),
4) Product / Service features (Value delivery),
5) Internal capabilitiea (Value requirements).
Use this triangular scheme to develop your marketing strategy.
"Market value or OMV (Open Market Valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with open market value, fair value or fair market value, although these terms have distinct definitions in different standards, and may differ in some circumstances." [Market value. Wikipedia]
The triangle chart example "Market value" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
This marketing diagram sample illustrates leaky bucket model.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Venn Diagram
Venn diagrams are illustrations used in the branch of mathematics known as set theory. They show the mathematical or logical relationship between different groups of things (sets). A Venn diagram shows all the possible logical relations between the sets."The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
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