Matrices

ConceptDraw DIAGRAM extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park is a powerful software for drawing various types of Marketing Matrices: Ansoff Matrix, BCG Matrix, Deployment Chart, Feature Comparison Chart, Competitive Strategies Matrix, Flow Process Chart, Porter's Value Chain Diagram, Positioning Map, and many others.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

Marketing Analysis Diagram

An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy. This types of charts used by small business project management for making presentations on market shares, it used by marketing project management software and project management tracking tools for reporting results and statuses.

SWOT Matrix Template

SWOT analysis is a structured planning method, which lets define the objective of the business, internal and external factors favorable or unfavorable for achieving this objective, represent Strengths, Weaknesses, Opportunities, and Threats on the SWOT Matrix. SWOT analysis can be conducted for an industry, company, product, place, or person. It lets to choose the best path for development of an organization, helps to avoid dangers, gives opportunity to establish relationship between the potential of an organization and the problems, lets to assess the values of profitability and compare them with performance of competitors, gives the possibility to expand and enhance the competitive advantages. SWOT and TOWS Matrix Diagrams solution included to ConceptDraw Solution Park contains wide variety of SWOT and TOWS matrix diagrams examples and samples, and also specially developed templates. Each SWOT template have great value in easy and quick drawing of SWOT matrices and diagrams in ConceptDraw DIAGRAM diagramming and vector drawing software for Mac OSX and Windows.

Swot Analysis Examples for Mac OSX

SWOT is an acronym of the words Strengts, Weaknesses, Opportunities and Тhreats. SWOT analysis is used to show the real situation and prospects of the company on the market, the internal environment of the company is reflected by S and W, and external by O and T. SWOT analysis is a quality tool for structuring available information, which is successfully used in the process of strategy planning, it helps analysts in formulation recommendations on the basis of collected information and data, structured in a form of SWOT Matrix. The SWOT analysis is effective and simple in use, however its results in great depend on the completeness and quality of initial information, from the depth of understanding of the current state and development trends of the market, and also from the used software. ConceptDraw DIAGRAM extended with powerful tools of SWOT and TOWS Matrix Diagrams solution, containing templates and SWOT analysis examples for Mac OSX and Windows, is ideal software for creation professional SWOT Matrices and SWOT Analysis Matrices.

BCG Matrix

The growth–share matrix (BCG Matrix) was created by Bruce D. Henderson for the Boston Consulting Group in 1970 to help corporations to analyze their business units and to help the company allocate resources. How is it easy design the BCG Matrices in ConceptDraw DIAGRAM diagramming and vector drawing software supplied with unique Matrices Solution from the Marketing Area of ConceptDraw Solution Park.

Growth-Share Matrix Software

Growth-Share Matrix Software - ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software for creating professional looking Growth–Share Matrices. For simple and quick creating the Growth–Share Matrix ConceptDraw DIAGRAM offers the Matrices Solution from the Marketing Area of ConceptDraw Solution Park. The Matrices Solution also provides a wide variety of templates and samples that will help you to create the Matrix diagrams of any difficulty.

Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Competitor Analysis

Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis.