"The dichotomy between physical goods and intangible services is an oversimplification; these are not discrete categories. Most business theorists see a continuum with pure service at one endpoint and pure commodity goods at the other endpoint. Most products fall between these two extremes. Goods are normally structural and can be transferred in an instant while services are delivered over a period of time. Goods can be returned while a service once delivered cannot. Goods are not always tangible and may be virtual." [Goods and services. Wikipedia]
The example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
The example "Service-goods continuum diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Service-goods continuum
The vector stencils library "Marketing diagrams" contains 9 templates of marketing and sales diagrams and charts.
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Use these shapes to illustrate your marketing and sales documents, presentations, infographics and webpages in the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-diagrams
Service-goods continuum diagram
Diffusion of Innovations
Relationship ladder of customer loyalty
Leaky bucket diagram
Normal distribution
Product life cycle graph
Extended product life cycle graph
Five forces model
Six markets model
Step chart block
Step diagram block
Marketing Diagrams
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.
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