"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
"At the base of the identity of an organisational is its organizational culture. A culture is comprised of the shared values, customs, traditions, rituals, behaviours and beliefs shared by a social group (national, ethnic, organizational, etc.). Cultures also share languages, or ways of speaking. From a communication perspective, cultures are made and remade through the words we use to describe our world. Culture represents a common set of values (“shared meanings”), shared by members of a population, a organization, a project/ programme purpose unit or a profession (e.g., engineers versus scientists). Culture change with the times but the speed at which the culture of different institutions change varies widely." [Development Cooperation Handbook/ The development aid organization/ Organizational Culture. Wikibooks]
This organizational culture triangle diagram example derived from Parker and Benson's model. It's for explaination of the Regatta: Adoption Method.
The pyramid diagram example "Organizational culture" was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Organization_ Triangle.png. [commons.wikimedia.org/ wiki/ File:Organization_ Triangle.png]
This file is licensed under the Creative Commons Attribution-Share Alike 2.5 Generic license. [creativecommons.org/ licenses/ by-sa/ 2.5/ deed.en]
The triangular chart sample "Organizational culture" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
This organizational culture triangle diagram example derived from Parker and Benson's model. It's for explaination of the Regatta: Adoption Method.
The pyramid diagram example "Organizational culture" was redesigned using the ConceptDraw PRO diagramming and vector drawing software from Wikimedia Commons file Organization_ Triangle.png. [commons.wikimedia.org/ wiki/ File:Organization_ Triangle.png]
This file is licensed under the Creative Commons Attribution-Share Alike 2.5 Generic license. [creativecommons.org/ licenses/ by-sa/ 2.5/ deed.en]
The triangular chart sample "Organizational culture" is included in the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.
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ConceptDraw DIAGRAM is a multipurpose software from ConceptDraw suite intended for diagramming, business and technical drawing, and visual documenting. You can reach a lot of practical benefits from the use of ConceptDraw DIAGRAM. The list of ConceptDraw DIAGRAM applications and versatile possibilities is extremely great. Among them network and system diagramming, business diagramming, Cisco network design, network visualization, software and database design, software development, business flowcharting, data flow design, databases modeling and visualization, business processes modeling, business drawing, technical drawing, GUI prototyping, Organizational charts construction, business processes fixing, web site planning and design, Internet solutions design, information architecture design, UML modeling, ER diagrams design, home and landscape design, and a lot of other applications. ConceptDraw DIAGRAM offers the users a beneficial collaboration, compatibility with MS Visio and many other popular programs, including other products from ConceptDraw suite.- Pyramid Chart Examples | How to Draw an Organization Chart ...
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