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"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams
Wheel diagram
Wheel diagram, circle pie chart, circular diagram, marketing mix diagram,
Used Solutions

target diagram, circular diagram, circle diagram Target and Circular Diagrams

target diagram, circular diagram, circle diagram
This solution extends ConceptDraw DIAGRAM software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.

Software development with ConceptDraw DIAGRAM

Modern software development requires creation of large amount of graphic documentation, these are the diagrams describing the work of applications in various notations and cuts, also GUI design and documentation on project management. ConceptDraw DIAGRAM technical and business graphics application possesses powerful tools for software development and designing technical documentation for object-oriented projects. Solutions included to the Software Development area of ConceptDraw Solution Park provide the specialists with possibility easily and quickly create graphic documentation. They deliver effective help in drawing thanks to the included package of templates, samples, examples, and libraries with numerous ready-to-use vector objects that allow easily design class hierarchies, object hierarchies, visual object-oriented designs, flowcharts, GUI designs, database designs, visualize the data with use of the most popular notations, including the UML and Booch notations, easy manage the development projects, automate projection and development.