Brand essence model - Wheel diagram

"Brand essence is a phrase that communicates the fundamental nature of a trade name associated with one or more products made by the same company. A business marketing team will often spend considerable time developing effective ways of expressing the brand essence of their company's various brands by highlighting the unique benefits provided that pertain to the values of its target subculture." [businessdictionary.com/ definition/ brand-essence.html]
Brand essence model diagram visually display key points of brand essence in easy to understand form.
The example of wheel diagram (ring diagram, bevel style circle diagram) "Brand essence model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

"The marketing mix is a business tool used in marketing and by marketing professionals. The marketing mix is often crucial when determining a product or brand's offer, and is often synonymous with the four Ps: price, product, promotion, and place ..." [Marketing mix. Wikipedia]
The example of wheel diagram (ring diagram, bevel style circle diagram, circular diagram) "Marketing mix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This wheel diagram sample illustrates the emergency preparedness training and exercise processes. It was designed on the base of the diagram on the webpage "Public Health Preparedness Training and Exercise" from the FloridaHealth website of the Florida Department of Health. [floridahealth.gov/ programs-and-services/ emergency-preparedness-and-response/ training-exercise/ ]
"Emergency Preparedness is the discipline of dealing with and avoiding both natural and manmade disasters. It involves mitigation, preparedness, response and recovery in order to lessen the impact of disasters. Emergency management requires a partnership among all levels of government (local, State, and Federal) and the private sector (business and industry, voluntary organizations, and the public). Successful preparedness requires detailed planning and cooperation among each sector." [Emergency Preparedness. Wikipedia]
The arrow donut chart example "Training and exercise process wheel" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circular Arrows Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.

This wheel diagram sample was created on the base of figure illustrating the webpage "Chapter 3: Current State of the Ecosystem" of the website of the National Broadband Plan of US Federal Communications Comission (FCC). "The broadband ecosystem includes applications and content: e-mail, search, news, maps, sales and marketing applications used by businesses, user-generated video and hundreds of thousands of more specialized uses. Ultimately, the value of broadband is realized when it delivers useful applications and content to end-users.
Applications run on devices that attach to the network and allow users to communicate: computers, smartphones, set-top boxes, e-book readers, sensors, private branch exchanges (PBX), local area network routers, modems and an ever-growing list of other devices. New devices mean new opportunities for applications and content.
Finally, broadband networks can take multiple forms: wired or wireless, fixed or mobile, terrestrial or satellite. Different types of networks have different capabilities, benefits and costs.
The value of being connected to the network increases as more people and businesses choose to adopt broadband and use applications and devices that the network supports. Several factors contribute to their decisions. These include whether they can afford a connection, whether they are comfortable with digital technology and whether they believe broadband is useful.
Networks, devices and applications drive each other in a virtuous cycle. If networks are fast, reliable and widely available, companies produce more powerful, more capable devices to connect to those networks. These devices, in turn, encourage innovators and entrepreneurs to develop exciting applications and content. These new applications draw interest among end-users, bring new users online and increase use among those who already subscribe to broadband services. This growth in the broadband ecosystem reinforces the cycle, encouraging service providers to boost the speed, functionality and reach of their networks."
[broadband.gov/ plan/ 3-current-state-of-the-ecosystem/ ]
The circle pie chart example "Forces shaping the broadband ecosystem in the US" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams

This circular arrows diagram sample depicts the Plan–Do–Check–Act cycle.
"PDCA (plan–do–check–act or plan–do–check–adjust) is an iterative four-step management method used in business for the control and continuous improvement of processes and products. It is also known as the Deming circle/ cycle/ wheel, Shewhart cycle, control circle/ cycle, or plan–do–study–act (PDSA). Another version of this PDCA cycle is OPDCA. The added "O" stands for observation or as some versions say "Grasp the current condition." This emphasis on observation and current condition has currency with Lean manufacturing/ Toyota Production System literature." [PDCA. Wikipedia]
The diagram example "PDCA cycle" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Circular Arrows Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.

This circular diagram sample was created on the base of the figure from the Florence-Darlington Technical College website. [bus.fdtc.edu/ sbed/ core/ core7.html]
"A marketing plan may be part of an overall business plan. Solid marketing strategy is the foundation of a well-written marketing plan. While a marketing plan contains a list of actions, a marketing plan without a sound strategic foundation is of little use. ...
A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors:
(1) Description of the product or service, including special features.
(2) Marketing budget, including the advertising and promotional plan.
(3) Description of the business location, including advantages and disadvantages for marketing.
(4) Pricing strategy.
(5) Market Segmentation." [Marketing plan. Wikipedia]
The circular diagram example "Marketing plan" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-target-and-circular-diagrams