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Six Markets Model Chart

This sample shows the Six Markets Model Chart. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park. The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it. This model used in marketing project management software for small business project management.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Block diagram
Block diagram, block diagram,
Used Solutions

Six Markets Model Chart Template

This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams.

Venn Diagram Examples

ConceptDraw DIAGRAM diagramming and vector drawing software extended with Venn Diagrams solution from "Diagrams" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams.

Pyramid Diagram

The representation of data in a hierarchical or pyramid-like form is one of the most effective and illustrative ways of structuring the data, information, ideas in different fields, among them marketing, management, business, finances, sales, consulting, media, and some others. Pyramid Diagram perfectly suits for this goal, especially if we talk about the representing some marketing strategies, information systems, social strategies. Pyramid Diagram looks like a triangle or reversed triangle that is divided visually on several layers. Each layer can be colored with its own color, this lets visually highlight important moments. ConceptDraw DIAGRAM diagramming and vector graphics software extended with Pyramid Diagrams solution from the Marketing area provides powerful drawing tools, templates, samples, and built-in vector pyramid objects, thus all required tools for equally easy drawing Three level pyramid diagram, Four level pyramid model, Five level pyramid, etc., at this your Pyramid diagrams can have 2D or 3D view as you like.

Basic Flowchart Examples

ConceptDraw DIAGRAM is a business flowchart software includes the wide flowchart examples package.

Marketing Infographics

Marketing Infographics is a very popular tool that allows to represent the complex data, knowledge, and other marketing information in a simple, visual and attractive graphical form. But how to draw Marketing Infographics simply and quickly? ConceptDraw DIAGRAM diagramming and vector drawing software extended with unique Marketing Infographics Solution from the Business Infographics Area will help you design marketing infographics without efforts. This toolset included in ConceptDraw Office for small business project management, creating presentations using marketing infographics is critical part project management reporting software.

Customer Relationship Management

Customer relationship management is an important component of sales success. Visualizing sales data you may put some KPI related to customers relationship management to your Sales dashboard and track this important aspect in real time.

Venn Diagram

Venn diagrams are illustrations used in the branch of mathematics known as set theory. They show the mathematical or logical relationship between different groups of things (sets). A Venn diagram shows all the possible logical relations between the sets.

Sales Process Flowcharts

ConceptDraw DIAGRAM diagramming and vector drawing software extended with Sales Flowcharts solution from the Marketing area of ConceptDraw Solution Park offers the set of extensive tools for quick and easy drawing professional looking Sales Process Flowcharts.

Marketing Charts

ConceptDraw DIAGRAM diagramming and vector drawing software offers the Marketing Diagrams Solution from the Marketing Area with extensive drawing tools, predesigned vector shapes, templates and samples for fast and easy drawing marketing charts and diagrams, marketing schemes and flow charts, various marketing illustrations, etc.

Marketing and Sales Organization chart. Organization chart Example

The use of Organization Charts is very popular at the fields of marketing and sales. They help to depict in a visual form a lot of information about organization: the company's structure, relationships of positions within an organization in terms of authorities and responsibilities, and company's strategies. All Organizational Charts are constructed from the similar building blocks (rectangles and lines), this makes them easily for interpretation and understanding by all interested people inside and outside of this company, such as shareholders, employees, investors, distributors, suppliers, customers, etc. Organization Charts can be hand-drawn on the paper, however the preferable is to use a special software. ConceptDraw DIAGRAM diagramming and vector graphics software extended with useful Organizational Charts solution is ideal for easy representing information and data, and professional drawing Marketing and Sales Organization Chart with any depth of detailing. Organizational structure may differ during the company's development, you can design and compare the charts on each stage.

Venn diagram, draw logical relations Venn Diagrams

Venn diagram, draw logical relations
Venn Diagrams are actively used to illustrate simple set relationships in set theory and probability theory, logic and statistics, mathematics and computer science, linguistics, sociology, and marketing. Venn Diagrams are also often used to visually summarize the status and future viability of a project.

Pyramid Diagram and Pyramid Chart

Pyramid Diagram, Triangle Chart or Triangular Diagram is a convenient and useful type of diagrams, which lets represent the data hierarchical structure and to illustrate the foundation-based relationships between the hierarchy levels. Pyramid Diagrams are used to visualize effectively the hierarchical, as well as proportional and foundation-based relationships, the process steps, the interconnections of organizational layers or topics. ConceptDraw DIAGRAM software enhanced with Pyramid Diagrams solution from Marketing area of ConceptDraw Solution Park is a powerful business charting software, that includes all required tools for designing the multilevel Pyramid Diagrams as quickly as possible. The build-in vector stencils and templates are the great aid for designers, a variety of examples and samples is a good base and source of inspiration. Use attractive and vivid 2D and 3D Pyramid Diagrams and Triangle Charts designed in ConceptDraw DIAGRAM to illustrate your documents, presentations, infographics, articles, reports, websites, etc.

entity-relationship diagram, ER-diagram, database ERD Entity-Relationship Diagram (ERD)

entity-relationship diagram, ER-diagram, database ERD
Entity-Relationship Diagram (ERD) solution extends ConceptDraw DIAGRAM software with templates, samples and libraries of vector stencils from drawing the ER-diagrams by Chen's and crow’s foot notations.