Marketing Diagrams
This solution extends ConceptDraw PRO with samples, templates and library of design elements for drawing the marketing diagrams.
Entity-Relationship Diagram (ERD)
Entity-Relationship Diagram (ERD) solution extends ConceptDraw PRO software with templates, samples and libraries of vector stencils from drawing the ER-diagrams by Chen's and crow’s foot notations.
"Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographic variables ... or other second-order activities which serve as a proxy for these traits.
Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.
Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads." [Targeted advertising. Wikipedia]
The block diagram example "Marketing targeting" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.
Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads." [Targeted advertising. Wikipedia]
The block diagram example "Marketing targeting" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
HelpDesk
How to Draw a Circle-Spoke Diagram Using ConceptDraw PRO
Making circle-spoke diagram is a very useful technique if you want to explore cause and effect. A Circle-Spoke Diagram is a tool that is often used in marketing sphere. Circle-spoke diagram consists from a central circle surrounded in a round arrangement by related sub-circles. They are used to depict the features or components of a central item in a number of areas. Circle-spoke diagram are widely used in marketing and management documents as well as presentations. A Circle-Spoke Diagram is a very useful tool if you want to perform the Cause and Effect analysis. ConceptDraw PRO delivers the ability to make circle-spoke diagrams of various styles with its Circle-Spoke Diagrams solution.
Marketing
This solution extends ConceptDraw PRO v9 and ConceptDraw MINDMAP v7 with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).
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