Competitor Analysis
Competitor analysis is a first and obligatory step in elaboration the proper corporate marketing strategy and creating sustainable competitive advantage. Use powerful opportunities of numerous solutions from ConceptDraw Solution Park for designing illustrative diagrams, charts, matrices which are necessary for effective competitor analysis."Porter five forces analysis is a framework for industry analysis and business strategy development. It draws upon industrial organization (IO) economics to derive five forces that determine the competitive intensity and therefore attractiveness of a market. Attractiveness in this context refers to the overall industry profitability. An "unattractive" industry is one in which the combination of these five forces acts to drive down overall profitability. A very unattractive industry would be one approaching "pure competition", in which available profits for all firms are driven to normal profit.
Three of Porter's five forces refer to competition from external sources. The remainder are internal threats.
Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average.
Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.
This five forces analysis, is just one part of the complete Porter strategic models. The other elements are the value chain and the generic strategies." [Porter five forces analysis. Wikipedia]
The block diagram example "Porter's five forces model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Three of Porter's five forces refer to competition from external sources. The remainder are internal threats.
Porter referred to these forces as the micro environment, to contrast it with the more general term macro environment. They consist of those forces close to a company that affect its ability to serve its customers and make a profit. A change in any of the forces normally requires a business unit to re-assess the marketplace given the overall change in industry information. The overall industry attractiveness does not imply that every firm in the industry will return the same profitability. Firms are able to apply their core competencies, business model or network to achieve a profit above the industry average. A clear example of this is the airline industry. As an industry, profitability is low and yet individual companies, by applying unique business models, have been able to make a return in excess of the industry average.
Porter's five forces include - three forces from 'horizontal' competition: the threat of substitute products or services, the threat of established rivals, and the threat of new entrants; and two forces from 'vertical' competition: the bargaining power of suppliers and the bargaining power of customers.
This five forces analysis, is just one part of the complete Porter strategic models. The other elements are the value chain and the generic strategies." [Porter five forces analysis. Wikipedia]
The block diagram example "Porter's five forces model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
The vector stencils library "Management pictograms" contains 72 management pictograms.
Use it to create your management infogram in the ConceptDraw PRO diagramming and vector drawing software.
The flat icons example "Management pictograms - Vector stencils library" is included in the solution "Marketing infographics" from the "Business infographics" area of ConceptDraw Solution Park.
Use it to create your management infogram in the ConceptDraw PRO diagramming and vector drawing software.
The flat icons example "Management pictograms - Vector stencils library" is included in the solution "Marketing infographics" from the "Business infographics" area of ConceptDraw Solution Park.
Target and Circular Diagrams
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.
Daily Schedule Chart
ConceptDraw PRO diagramming and vector drawing software extended with Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park is a powerful tool for Daily Schedule Chart design.Target Diagram
Target Diagram is a convenient and visual way of presentation information which is popular and widely used in marketing, business and economics. ConceptDraw PRO diagramming and vector drawing software extended with Target and Circular Diagrams solution from the Marketing area of ConceptDraw Solution Park is ideal for fast and easy drawing a Target Diagram.- Chart With A Macro Environment
- Graphs Showing Micro Macro And Market Environment
- Market Environment Graph
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- Charts With Micro And Macro Environment
- Marketing Environment Diagram Chart
- Chart Of Micro Environment
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- Micro Environment Graph
- The Circular Chart Of The Business Environment
- Marketing Environmental Graph
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