"Targeted advertising is a type of advertising whereby advertisements are placed so as to reach consumers based on various traits such as demographics, psychographics, behavioral variables (such as product purchase history), and firmographic variables ... or other second-order activities which serve as a proxy for these traits.
Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.
Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads." [Targeted advertising. Wikipedia]
The block diagram example "Marketing targeting" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Most targeted new media advertising currently uses second-order proxies for targeting, such as tracking online or mobile web activities of consumers, associating historical webpage consumer demographics with new consumer web page access, using a search word as the basis for implied interest, or contextual advertising.
Addressable advertising systems serve ads directly based on demographic, psychographic, or behavioral attributes associated with the consumer(s) exposed to the ad. These systems are always digital and must be addressable in that the end point which serves the ad (set-top box, website, or digital sign) must be capable of rendering an ad independently of any other end points based on consumer attributes specific to that end point at the time the ad is served. Addressable advertising systems therefore must use consumer traits associated with the end points as the basis for selecting and serving ads." [Targeted advertising. Wikipedia]
The block diagram example "Marketing targeting" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Marketing Plan Infographic
You need design the Marketing Plan Infographic and dream to find the useful tools to draw it easier, quickly and effectively? ConceptDraw PRO offers the unique Marketing Infographics Solution from the Business Infographics Area that will help you!
Block Diagrams
Block diagrams solution extends ConceptDraw PRO software with templates, samples and libraries of vector stencils for drawing the block diagrams.
Marketing Diagrams
Marketing Diagrams solution extends ConceptDraw PRO diagramming software with abundance of samples, templates and vector design elements intended for easy graphical visualization and drawing different types of Marketing diagrams and graphs, including Branding Strategies Diagram, Five Forces Model Diagram, Decision Tree Diagram, Puzzle Diagram, Step Diagram, Process Chart, Strategy Map, Funnel Diagram, Value Chain Diagram, Ladder of Customer Loyalty Diagram, Leaky Bucket Diagram, Promotional Mix Diagram, Service-Goods Continuum Diagram, Six Markets Model Diagram, Sources of Customer Satisfaction Diagram, etc. Analyze effectively the marketing activity of your company and apply the optimal marketing methods with ConceptDraw PRO software.
ConceptDraw Solution Park
ConceptDraw Solution Park collects graphic extensions, examples and learning materials
Pyramid Diagrams
Pyramid Diagrams solution extends ConceptDraw PRO software with templates, samples and library of vector stencils for drawing the marketing pyramid diagrams.
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
HelpDesk
How to Draw a Block Diagram in ConceptDraw PRO
Block diagram is a simple chart that use blocks to show some elements or activities, and connectors that show the relationship between neighboring blocks. They are commonly simple, giving an overview of a process without necessarily going into the specifics of implementation. Block diagrams are commonly used to depict a general description of a system and its activity. A most known sample of a block diagram is a flow chart, used in many types of business as a common method of representing repeated processes. Easy and a simple creation, a number of objects and connectors make the block diagram a many-sided tool for various industries. The ability to make block diagrams is delivered by the ConceptDraw Block Diagrams solution.Process Flowchart
ConceptDraw is Professional business process mapping software for making process flow diagram, workflow diagram, general flowcharts and technical illustrations for business documents. It is includes rich examples, templates, process flowchart symbols. ConceptDraw flowchart maker allows you to easier create a process flowchart. Use a variety of drawing tools, smart connectors, flowchart symbols and shape libraries to create flowcharts of complex processes, process flow diagrams, procedures and information exchange.![How To Create a Process Flow Chart (business process modelling techniques)](https://i1.ytimg.com/vi/KeLgP-FXI2w/hqdefault.jpg)
Target and Circular Diagrams
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the Target and Circular Diagrams.
HelpDesk
How To Convert a Block Diagram to Adobe PDF
ConceptDraw PRO allows you to easy share your business documentation between different computers with different operating systems and applications using it's export capabilities.You can get clear business graphic pack in pdf format and avoid any problems while communicating it with stakeholders.
Marketing Area
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
HelpDesk
How To Create MS Visio Block Diagram
ConceptDraw PRO allows you to easily create block diagrams of any complexity and then make a MS Visio file from your diagram in a single click.- In Marketing Draw A Diagram Of A Market
- Block diagram - Sources of customer satisfaction | Marketing ...
- Block diagram - Six markets model | Marketing Mix Block Diagram
- Marketing Strategy Block Diagram
- Block diagram - Six markets model
- Block diagram - Marketing targeting
- Block diagram - Branding strategies | Pyramid Chart Examples ...
- Venn diagram - Relationship marketing | Block diagram - Six ...
- Block diagram - Marketing targeting | Venn diagram - Internet ...
- Marketing Diagrams | Marketing mix - Wheel diagram | Block ...
- Target Diagram | Target and Circular Diagrams | Block diagram ...
- Block diagram - Porter's five forces model | Marketing | Marketing ...
- Block diagram - Marketing targeting | Block diagram - Six markets ...
- Marketing Diagrams | Entity-Relationship Diagram (ERD) | Process ...
- Marketing Diagrams | Target and Circular Diagrams | Block diagram ...
- Marketing Diagrams | | Six Markets Model Chart | Diagram Of ...
- Marketing | Block Diagrams | Business Productivity Area | Five Force ...
- Block diagram - Porter's five forces model | Marketing Diagrams ...
- Block Diagrams | Process Flowchart | Marketing Diagrams | Strategic ...
- Block diagram - Porter's five forces model | Marketing Diagrams ...
- ERD | Entity Relationship Diagrams, ERD Software for Mac and Win
- Flowchart | Basic Flowchart Symbols and Meaning
- Flowchart | Flowchart Design - Symbols, Shapes, Stencils and Icons
- Flowchart | Flow Chart Symbols
- Electrical | Electrical Drawing - Wiring and Circuits Schematics
- Flowchart | Common Flowchart Symbols
- Flowchart | Common Flowchart Symbols