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Business Tools Perceptual Mapping

This sample shows the Perceptual map. It was created in ConceptDraw DIAGRAM diagramming and vector drawing software using the Matrices Solution from the Marketing area of ConceptDraw Solution Park. Perception Mapping helps organizations measure and transform all aspects of their business, people and culture. Perception Mapping allows to represent the complex relationships graphically, helps identify potential problems of the organization and make the best decisions.

Mind Maps for Business - SWOT Analysis

SWOT analysis is a planning method and the best way for effective exploring four major aspects for a business or a venture - strengths, weaknesses, opportunities and threats. Visually SWOT analysis results are depicted as a SWOT matrix, diagram or Mind Map, which is then included to the set of documents, report or in presentation devoted to demonstration the results of realized SWOT analysis for directors, shareholders, and other interested employees. ConceptDraw Solution Park includes the SWOT and TOWS Matrix Diagrams solution, which offers wide possibilities for realization SWOT analysis and creation SWOT Matrices and SWOT Mind Maps in ConceptDraw DIAGRAM and ConceptDraw MINDMAP software. This solution includes fully ready-to-use SWOT vector design elements, SWOT matrix samples and also useful templates that allow users create own SWOT diagrams and Mind Maps for business SWOT analysis in a few minutes. Use also the perfect ability of instantly exporting to various formats and of creation MS PowerPoint presentation right from the ConceptDraw applications.

Positioning Map

ConceptDraw DIAGRAM is a powerful diagramming and vector drawing software. Extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park it became the best software for quick and easy designing various types of Matrix Diagrams, including Positioning Map.

Business Mapping Software

Business process maps help you evaluate and manage quality in a work process chain, placing an emphasis on corporate performance and optimization. Business Mapping Software a versatile collection of libraries and templates, that allow you to create business process and SIPOC diagrams, using the Six Sigma methodology.

How To Make a Concept Map

How to make a Concept Map fast and easy? ConceptDraw DIAGRAM diagramming and vector drawing software extended with Concept Maps Solution from the "Diagrams" Area is the best choice for those who want design professional looking Concept Map in minutes.

What is SWOT Analysis in Marketing

What is SWOT analysis in marketing? SWOT analysis gives for analysts, marketing specialists and other professionals the perfect ability to identify the positives and negatives in an organization, as well as in the external environment. The SWOT and TOWS methods were developed for business and industry, they involve the specifying of a project's objective and identifying internal and external causes for accomplishing the project goals. A full awareness about the situation within and around your business can help effectively with both strategic planning and decision-making. ConceptDraw DIAGRAM and ConceptDraw MINDMAP software allow professionals to make the situation analysis, to develop strategies and plans for achievement defined objectives, to suppose the possible scenarios of further activity, to see the whole situation at a glance, to create well-designed SWOT and TOWS matrices in minutes. The SWOT and TOWS Matrix Diagrams solution from ConceptDraw Solution Park includes the SWOT matrix samples and templates that allow users quickly create their own SWOT and TOWS diagrams.
In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

Successful Strategic Plan

This sample shows the Strategic Plan of the Broadband Lifecycle that was developed by Strategic Networks Group. The Broadband Lifecycle represents the advance of the broadband investments.

SWOT Analysis Solution - Strategy Tools

The condition and successful development of the company depends on how efficiently it is able to react on different outside influences. Analysis and interrelated consideration of external factors and the company's capabilities allow effectively solve appearing problems. One of the most common methods of evaluation together internal and external factors influencing the company's development is SWOT analysis elaborated for business and industry. It is a necessary element of researches and obligatory preliminary stage at the preparation of strategic and marketing plans of the company. Upon the results of SWOT analysis, we can assess does the company have the internal forces and resources to realize the existing opportunities and resist external threats, and what internal deficiencies require the prompt rectification. ConceptDraw DIAGRAM software enhanced with SWOT Analysis solution offers powerful drawing and strategy tools for effective execution the SWOT and TOWS analysis for your company with a goal of effectively realizing strategic planning and correct decision-making.

Ansoff Matrix

ConceptDraw DIAGRAM software extended with Matrices Solution from the Marketing Area of ConceptDraw Solution Park offers you the possibility to develop the Ansoff Matrix of any complexity.

Concept Maps

As concept map consists from conception-blocks and links between them, you can use ConceptDraw library objects and add to a document as much objects as you need. ConceptDraw tools let you to edit, group, move objects, change their appearance and add text signs and raster or vector pictures. ConceptDraw DIAGRAM diagramming and vector drawing software extended with Concept Maps Solution from the "Diagrams" Area is effective tool for creating professional looking Concept Maps.

concept map, concept mapping Concept Maps

concept map, concept mapping
The technique of concept mapping was developed as a constructive way of representing knowledge in science and increasing the meaningfulness of learning. Now, the creation of a concept map is extremely helpful when used in education as learning and teaching techniques that assist memorization. Concept maps are also used for idea generation in brainstorming sessions, and for detailing the structure of complex ideas.

Tools to Create Your Own Infographics

Over the past few centuries, data visualization has evolved so much that we use it every day in all areas of our lives. Many believe that infographic is an effective tool of storytelling, as well as analytics, and that it is able to overcome most of the language and educational barriers. Understanding the mechanisms of human perception will help you to understand how abstract forms and colors used in data visualization can transmit information more efficient than long paragraphs of text.

Excellent Examples of Infographic Maps

Create Spatial infographics with ConceptDraw using its excellent examples of infographic maps. We hope these can inspire and teach you!

How to draw Metro Map style infographics? (New York)

How to draw Metro Map style infographics of New York subway. New York Subway has a long history starting on October 27, 1904. Since the opening many agencies have provided schemes of the subway system. At present time are 34 lines in use. This page present New York City subway map construct with Metro Map Solution in Conceptdraw DIAGRAM software. This is a one-click tool to add stations to the map. It lets you control the direction in which you create new stations, change lengths, and add text labels and icons. It contains Lines, Stations, and Landmarks objects