Porter's generic strategies matrix diagram

"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency)." [Porter's generic strategies. Wikipedia]
This Porter's generic strategies matrix diagram was redesigned from Wikipedia file PorterGenericStrategies.png. [en.wikipedia.org/ wiki/ File:PorterGenericStrategies.png]
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This Porter's generic strategies matrix diagram example was created by the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-matrices

"Michael Porter has described a category scheme consisting of three general types of strategies that are commonly used by businesses to achieve and maintain competitive advantage. These three generic strategies are defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency).
In his 1980 classic Competitive Strategy: Techniques for Analyzing Industries and Competitors, Porter simplifies the scheme by reducing it down to the three best strategies. They are cost leadership, differentiation, and market segmentation (or focus). Market segmentation is narrow in scope while both cost leadership and differentiation are relatively broad in market scope." [Porter's generic strategies. Wikipedia]
This competitive strategy matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-matrices

"Michael Porter has described a category scheme ... of ... general types of strategies ... defined along two dimensions: strategic scope and strategic strength. Strategic scope is a demand-side dimension and looks at the size and composition of the market you intend to target. Strategic strength is a supply-side dimension and looks at the strength or core competency of the firm. In particular he identified two competencies that he felt were most important: product differentiation and product cost (efficiency)." [Porter's generic strategies. Wikipedia]
This competitive strategy matrix template for the ConceptDraw PRO diagramming and vector drawing software is included in the Matrices solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-matrices

The vector stencils library Matrices contains 10 templates of marketing matrices and tables: chore chart, flow process chart, quality function deployment (QFD) chart, Ansoff matrix, BCG matrix, competitive strategies matrix, four-quadrant matrix, positioning map, Porter's value chain diagram, Porter's generic strategies matrix.
Use these templates to add marketing matrices and tables to your business documents, websites, presentation slides and infographics.
The example "Design elements - Matrices" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-matrices

"A value chain is a chain of activities that a firm operating in a specific industry performs in order to deliver a valuable product or service for the market. ...
The concept of value chains as decision support tools, was added onto the competitive strategies paradigm developed by Porter as early as 1979. In Porter's value chains, Inbound Logistics, Operations, Outbound Logistics, Marketing and Sales and Service are categorized as primary activities. Secondary activities include Procurement, Human Resource management, Technological Development and Infrastructure." [Value chain. Wikipedia]
This Porter's value chain matrix diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ marketing-matrices