Matrices

This market value pyramid diagram has 5 levels:
1) Essence (Who we are),
2) Competitive positioning (Where we play),
3) Customer benefits (Value proposition),
4) Product / Service features (Value delivery),
5) Internal capabilitiea (Value requirements).
Use this triangular scheme to develop your marketing strategy.
"Market value or OMV (Open Market Valuation) is the price at which an asset would trade in a competitive auction setting. Market value is often used interchangeably with open market value, fair value or fair market value, although these terms have distinct definitions in different standards, and may differ in some circumstances." [Market value. Wikipedia]
The triangle chart example "Market value" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Pyramid Diagrams solution from the Marketing area of ConceptDraw Solution Park.

The vector stencils library Matrices contains 10 templates of marketing matrices and tables: chore chart, flow process chart, quality function deployment (QFD) chart, Ansoff matrix, BCG matrix, competitive strategies matrix, four-quadrant matrix, positioning map, Porter's value chain diagram, Porter's generic strategies matrix.
Use these templates to add marketing matrices and tables to your business documents, websites, presentation slides and infographics.
The example "Design elements - Matrices" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.