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In marketing perceptual or positioning maps are used for developing the market positioning strategy for product or service.
"Perceptual mapping is a diagrammatic technique used by asset marketers that attempts to visually display the perceptions of customers or potential customers. Typically the position of a product, product line, brand, or company is displayed relative to their competition." [Perceptual mapping. Wikipedia]
This positioning map diagram example was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Matrices solution from the Marketing area of ConceptDraw Solution Park.
Perceptual map
Perceptual map, positioning map,
Used Solutions

marketing, process, chart, Marketing Charts, Marketing Diagrams, solution park Marketing

marketing, process, chart, Marketing Charts, Marketing Diagrams, solution park
This solution extends ConceptDraw PRO v9 and ConceptDraw MINDMAP v7 with Marketing Diagrams and Mind Maps (brainstorming, preparing and holding meetings and presentations, sales calls).

marketing matrix diagram, marketing matrices, positioning map Matrices

marketing matrix diagram, marketing matrices, positioning map
This solution extends ConceptDraw PRO software with samples, templates and library of design elements for drawing the business matrix diagrams.

marketing diagram, marketing mind map Marketing Area

marketing diagram, marketing mind map
The solutions from Marketing area of ConceptDraw Solution Park collect templates, samples and libraries of vector stencils for drawing the marketing diagrams and mind maps.
▸ ConceptDraw Solution Park ▸ Matrices ▸
▸ ConceptDraw Solution Park ▸ Concept Maps ▸
▸ ConceptDraw Solution Park ▸ Block Diagrams ▸
▸ ConceptDraw Solution Park ▸ Venn Diagrams ▸
▸ ConceptDraw Solution Park ▸ Flowcharts ▸
▸ ConceptDraw Solution Park ▸ Bubble Diagrams ▸
▸ ConceptDraw Solution Park ▸ Circle-Spoke Diagrams ▸
▸ ConceptDraw Solution Park ▸ Circular Arrows Diagrams ▸