Scale of SWOT factor matrix - Marketing positioning matrices

" SWOT is as an acronym for Strengths, Weaknesses, Opportunities, and Threats. These four factors make up the SWOT MATRIX.
A SWOT analysis can be used to measure an organization's competencies and identify opportunities to taken by business management in the future. ...
Organizations conduct a SWOT Analysis in order to identify various factors that can impact performance. In other words, SWOT is used to improve the current situation.
Internal aspects are scrutinized by looking at the Strengths and Weaknesses of the business such as employee skills and products. Opportunities and Threats are examined to reveal external factors facing the business, such as competitors or the economic situation." [swotmatrix.com]
The marketing positioning matrix example "Scale of SWOT factor matrix" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the SWOT Analysis solution from the Management area of ConceptDraw Solution Park.
www.conceptdraw.com/ solution-park/ management-swot-analysis