"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Basic Flowchart Symbols and Meaning
Flowcharts are the best for visually representation the business processes and the flow of a custom-order process through various departments within an organization. ConceptDraw PRO diagramming and vector drawing software extended with Flowcharts solution offers the full set of predesigned basic flowchart symbols which are gathered at two libraries: Flowchart and Flowcharts Rapid Draw. Among them are: process, terminator, decision, data, document, display, manual loop, and many other specific symbols. The meaning for each symbol offered by ConceptDraw gives the presentation about their proposed use in professional Flowcharts for business and technical processes, software algorithms, well-developed structures of web sites, Workflow diagrams, Process flow diagram and correlation in developing on-line instructional projects or business process system. Use of ready flow chart symbols in diagrams is incredibly useful - you need simply drag desired from the libraries to your document and arrange them in required order. There are a few serious alternatives to Visio for Mac, one of them is ConceptDraw PRO. It is one of the main contender with the most similar features and capabilities.Venn Diagram Examples
ConceptDraw PRO diagramming and vector drawing software extended with Venn Diagrams solution from "Diagrams" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams.Business Processes Area
Solutions of Business Processes area extend ConceptDraw PRO software with samples, templates and vector stencils libraries for drawing business process diagrams and flowcharts for business process management.
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