Six Markets Model Chart
This sample shows the Six Markets Model Chart. It was created in ConceptDraw PRO diagramming and vector drawing software using the Marketing Diagrams Solution from the Marketing area of ConceptDraw Solution Park.The six markets model defines six markets that take the central place in the relationship marketing: internal markets, supplier markets, recruitment markets, referral markets, influence markets and customer markets. The six markets model allows the organization to analyze the stakeholders and key market domains that can be important to it.
"The six markets model.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Christopher, Payne and Ballantyne (1991) from Cranfield University goes further. They identify six markets which they claim are central to relationship marketing. They are: internal markets, supplier markets, recruitment markets, referral markets, influence markets, and customer markets.
Referral marketing is developing and implementing a marketing plan to stimulate referrals. Although it may take months before you see the effect of referral marketing, this is often the most effective part of an overall marketing plan and the best use of resources.
Marketing to suppliers is aimed at ensuring a long-term conflict-free relationship in which all parties understand each other's needs and exceed each other's expectations. Such a strategy can reduce costs and improve quality.
Influence markets involve a wide range of sub-markets including: government regulators, standards bodies, lobbyists, stockholders, bankers, venture capitalists, financial analysts, stockbrokers, consumer associations, environmental associations, and labor associations. These activities are typically carried out by the public relations department, but relationship marketers feel that marketing to all six markets is the responsibility of everyone in the organization. Each market may require its own explicit strategies and a separate marketing mix for each." [Relationship marketing. Wikipedia]
The block diagram example "Six markets model" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Block Diagrams solution from the area "What is a Diagram" of ConceptDraw Solution Park.
Venn Diagrams
Venn Diagrams are actively used to illustrate simple set relationships in set theory and probability theory, logic and statistics, mathematics and computer science, linguistics, sociology, and marketing. Venn Diagrams are also often used to visually summarize the status and future viability of a project.
This marketing diagram sample illustrates leaky bucket model.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
"The leaky bucket theory. The leaky bucket theory is the model that seeks to describe the process of customer gain and loss, otherwise known as customer churn. Customer retention is one of the key concepts in relationship marketing. Most companies concentrate on recruiting new customers to replace customers who move on, rather than seeking to retain customers." [Blythe J. Key Concepts in Marketing. 2009. knowledge.sagepub.com/ view/ key-concepts-in-marketing/ n5.xml]
"Customer attrition, also known as customer churn, customer turnover, or customer defection, is the loss of clients or customers.
Banks, telephone service companies, Internet service providers, pay TV companies, insurance firms, and alarm monitoring services, often use customer attrition analysis and customer attrition rates as one of their key business metrics (along with cash flow, EBITDA, etc.) because the "...cost of retaining an existing customer is far less than acquiring a new one." Companies from these sectors often have customer service branches which attempt to win back defecting clients, because recovered long-term customers can be worth much more to a company than newly recruited clients." [Customer attrition. Wikipedia]
The chart example "Leaky bucket diagram" was created using the ConceptDraw PRO diagramming and vector drawing software extended with the Marketing Diagrams solution from the Marketing area of ConceptDraw Solution Park.
Venn Diagram
Venn diagrams are illustrations used in the branch of mathematics known as set theory. They show the mathematical or logical relationship between different groups of things (sets). A Venn diagram shows all the possible logical relations between the sets.Six Markets Model Chart Template
This template shows the Six Markets Model Chart and was included in Marketing Diagrams Solution. It is available from ConceptDraw STORE and can be used as the base for creating your own marketing diagrams.Venn Diagram Examples
ConceptDraw PRO diagramming and vector drawing software extended with Venn Diagrams solution from "Diagrams" area offers a wide set of professionally designed Venn Diagram examples which can become the good start and beautiful source of inspiration for your own Venn Diagrams.Feature Comparison Chart Software
An example of marketing analysis diagram, can be used to analyse product market and define marketing strategy.This sample shows the Feature Comparison Chart of the digital scouting cameras. It can be useful for digital cameras production field, marketing, sales, etc.
Entity-Relationship Diagram (ERD)
Entity-Relationship Diagram (ERD) solution extends ConceptDraw PRO software with templates, samples and libraries of vector stencils from drawing the ER-diagrams by Chen's and crow’s foot notations.
Process Flowchart
ConceptDraw is Professional business process mapping software for making process flow diagram, workflow diagram, general flowcharts and technical illustrations for business documents. It is includes rich examples, templates, process flowchart symbols. ConceptDraw flowchart maker allows you to easier create a process flowchart. Use a variety of drawing tools, smart connectors, flowchart symbols and shape libraries to create flowcharts of complex processes, process flow diagrams, procedures and information exchange.Entity-Relationship Diagram (ERD)
An Entity-Relationship Diagram (ERD) is a visual presentation of entities and relationships. That type of diagrams is often used in the semi-structured or unstructured data in databases and information systems. At first glance ERD is similar to a flowch
The vector stencils library "Marketing diagrams" contains 12 templates of marketing and sales diagrams and charts. Use it to illustrate your marketing and sales documents, presentations, infographics and webpages in ConceptDraw PRO software extended with Marketing Diagrams solution from Marketing area of ConceptDraw Solution Park.
Marketing and Sales Organization chart. Organization chart Example
This sample was created in ConceptDraw PRO diagramming and vector drawing software using the Organizational Charts solution from the Management area of ConceptDraw Solution Park.This sample shows the Organizational Chart that displays the Sales and marketing (CRM) module. Using the ready-to-use predesigned objects, samples and templates from the Organizational Charts Solution for ConceptDraw PRO you can create your own orgchart professional quick and easy.
- Customer Marketing Diagram
- Relationship Marketing Digram
- Relationship Marketing Examples
- Venn diagram - Relationship marketing | Block diagram - Six ...
- Diagram Of Relationship Marketing
- Relationship Marketing
- Relationship Marketing And Loyalty Organisation Chart
- Application development - IDEF0 diagram | Software Diagrams ...
- Leaky bucket diagram | Marketing Diagrams | Marketing diagrams ...
- Draw A Diagram To Mention The Ladder Of Loyalty In Relationship ...
- Show The Diagram Of Relationship Marketing
- Ladder of customer loyalty diagram | Design elements - Marketing ...
- Ladder of customer loyalty diagram | Marketing diagrams - Vector ...
- Show The Diagram Illustration Of Relationship Marketing
- Entity- Relationship Diagram (ERD) | What is Entity- Relationship ...
- Relationship Between Marketing Mix And Public Relations Mix In A
- Marketing Diagrams | Block diagram - Six markets model | Six ...
- Marketing Diagrams | Marketing | Flowchart Marketing Process ...
- Block diagram - Six markets model | Entity- Relationship Diagram ...
- Marketing Sale Relationship
- ERD | Entity Relationship Diagrams, ERD Software for Mac and Win
- Flowchart | Basic Flowchart Symbols and Meaning
- Flowchart | Flowchart Design - Symbols, Shapes, Stencils and Icons
- Flowchart | Flow Chart Symbols
- Electrical | Electrical Drawing - Wiring and Circuits Schematics
- Flowchart | Common Flowchart Symbols
- Flowchart | Common Flowchart Symbols